It may take 4 to 7 visits before your web visitors buy from
you. New information, regular changes, and updates keep
visitors coming back to your web site. As your visitors
develop confidence in you, they will be more likely to buy
your products or services. Follow these tips to keep
prospects coming back, win their trust, and increase your
online sales.
Capture your visitors' email address
Collecting email addresses is essential to staying in touch
with your prospects. Provide a free report or subscription
to your ezine (electronic newsletter) to capture your
visitors' email address. Follow up with newsletters, offer
more valuable information to establish credibility, inform
them of what's new on your site, and invite them to return
to your site.
Provide valuable information and benefits
If your visitors don't see anything that interests them,
they will go to your competitors and may never come back. If
you provide plenty of valuable information and benefits,
they are more likely to bookmark your site and come back
later.
Update regularly
Studies show that people spend more time at a site that
changes regularly.
1. Make changes and provide new, original, and useful
content often.
2. Update your web site at least once a month, even if the
changes are minimal. Make small changes, e.g. updates, new
articles, a tip of the week.
3. Keep all information current.
4. Indicate the items you updated.
5. Mention that you are continuously adding new
information.
6. Ask visitors to bookmark your site and come back for new
information.
Content that attracts prospective buyers back to your site
1. Updated information (e.g. industry information).
2. Timely information (e.g. events/class schedule, articles,
tip of the day/week).
3. Updated product (e.g. latest edition of your book,
updated virus software).
4. New product (e.g. new software demo).
5. Quality freebies (e.g. free reports, tips, and electronic
books; free pictures and graphics; free samples, book
excerpts; free templates, software, sounds, and videos.
Provide valuable content and update your site regularly to
gain your visitors' trust, keep them coming back, and turn
them into repeat customers.
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