Ten Amazing Ways To Increase Attraction at a Trade Show
By Catherine Franz
These ideas are for anyone that has a small budget to work
with or is just starting to expand into exhibiting at trade
shows.
You can even use these tips and techniques whenever you are
speaking or presenting -- at Toastmasters, delivering
workshops -- or even eLearning activities.
1. Have a visual point at your booth -- like a power point
show or a television with a video playing. Put together a
workshop video, even if it isn't professional quality. People
will usually not look at it more than three minutes before
they feel conspicuous and will approach you.
2. Have a picture album with success stories and pictures.
Especially great for independent professionals selling a
intangible product. Pictures of workshop attendees having fun
and doing various projects or eating together or a Christmas
party in your office with your clients is very connecting and
attractive. Please like to belong to things that they perceive
as "successful."
3. Have a drawing for something that is valuable and
attractive to them. Don't give away something laying around
your office or something that has your ego attached, this very
unattractive.
4. Candy bowl. One they have to reach deep. Don't fill it
up, let it look like there isn't much left -- that is even
more attractive. They want to reach in before it's all gone.
They will take less too (chuckle)>
5. Hire a model with brains and a marketing background to
assist you. Someone "very attractive."
6. Do what they do in grocery stores, demonstrate how to
use your product. Wear a mike and have a small speaker
attached. Buy the headset mike like professional singers use.
The connection to that alone will attract (second chuckle).
7. Wear clothes with your logo. Name tags are great for
participants but displaying your logo or name is important for
building your brand. If you can't afford to have them done,
create your own. There are transfer materials made for your
ink jet printers (see your office supply store), find some
nice shirts/blouses, and go create.
8. Don't just stand behind the booth, go in front of the
booth and mix and mingle.
9. Stand up behind the booth with a smile. If you get tired
go sit somewhere else and have someone there that has an
attractive approachable energy. Rule of thumb is to rotate the
energy every 30 to 60 minutes.
10. Display your web site name big and bold in the
background. Make the name a different color than the "www" and
the ".com".
Here's a bonus for you. How about going in with another
one-person business and sharing the costs. One that I like to
use, is to work with someone like does chair-massages. It is a
big attractor to people.
Oops, let me slip in another tip -- let's call it a super
bonus -- for getting this far in your the reading and in your
mindset. If you are a shy person, a dead way to sell at a
trade show, hire a trade show presenter.
A trade show presenter is experienced at attracting people
to your booth. Their fee may seem expensive, and I said I was
going to keep these tips in the inexpensive realm, yet then if
your ROI gains from it, it will pay for itself. And these
experts on presenting at trade shows will pull in the people
all the time. Find someone training for this type of work and
you might even be able to barter.
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters and
articles available at:
http://www.abundancecenter.com blog:
http://abundance.blogs.com
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