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Good News For A Growing Problem
Whether you are in Hardware, Garden Products,
DIY, Housewares, or are a Builders Merchant, contract packing
provides ‘Good News’ for a growing problem.
As an increasing number of buyers improve
margins by turning their attention to imported goods, the
limitations and specific dangers of this choice must be taken into
consideration. Product that is on the water for up to twelve weeks
can compromise your profits if it doesn’t arrive in the desired
condition, potentially causing you to lose your customers and your
market window. Furthermore, if you are importing product in bulk to
save shipping fresh air, you will need to be able to process it
domestically in a cost effective and timely way.
The Pareto principle, or 80/20 rule, in
context defines that up to 20% of all such imported product will
potentially need some form of attention. It will either: fail Q.C.
(yours or your customer’s) because it has not been packed according
to specification, require re-packing domestically because it has
failed some obscure customer or legislative requirement, it may need
re-branding or re-labeling as your market changes it’s mind, or
simply be damaged in transit.
You may have had it manufactured and packed
overseas, shipping it directly to your customers national
distribution center. If it arrives with them and fails their
incoming inspection, you may be in for a hefty fine, or worse, lose
the customer. Alternatively, if it’s shipped directly to your own
premises, you then need to employ valuable space and labour to deal
with it. If the product comes from overseas, cost and time prevent
it from being sent back to the source for rectification, so this
must be dealt with domestically in a cost effective way.
What are you to do when you need to act
decisively, quickly and above all cost effectively in these
situations? Wouldn’t it be nice if you had the capacity that allowed
you to react to these challenges by utilizing the flexibility of a
rapid response team dedicated to providing the packing or re-working
of your products; not only that, but at the same time potentially
improve your profits because the work done has been carried out on a
piece rated or unit costed basis.
The good news is that such a mechanism exists,
and you do have access to it. Out-sourcing, including co-packing or
contract packing and rectification has suddenly come of age as the
opportunity to improve profits through importing has grown
exponentially.
This has led to a sustained increase in the
number of importers requiring either out-sourced packing or
rectification work. Apart from the massive savings they can make
when faulty product is intercepted and redirected for rework before
it hits the national redistribution center, it can benefit the
customer in a threefold way. It can save them from a hefty fine
(Very Important). It can save them money by cost effective unit
packing (Profit through Co-Packing). But most importantly it can
save their reputation (Priceless).
Whatever your market enterprise, if you are
importing, you will without doubt at some time experience one or
more of these situations. It is important to remember that this need
not be a destructive experience. Changes to our markets have
presented us with specific challenges to overcome, however if you
can perceive them as new opportunities to improve efficiency and
profits, through the effective use of co-packers and re-workers then
this really is Good News for all concerned.
http://www.northstart.co.uk/
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