Step by Step Guide for Marketing to Lazy People
by: Gary Huynh

I'll show you how to win the hearts of lazy people and
get
them to be your loyal fans.

People are simply lazy and if you keep this in mind
whenever you're creating a marketing campaign or
writing
copy you'll be able to get more people to do as you
wish.

Let's take for example the simple process of
re-branding an
ebook.

If you have a re-brandable ebook which promotes 10
different
re-brandable affiliate program links, you likely won't
get
many people to re-brand it.

You and I both know that re-branding an ebook is much
easier
than creating one and making it re-brandable. So if
it's so
easy then the person who downloaded your ebook should
be
able to re-brand it right?

Wrong! A lazy person will not want to have to sign up
for
all those programs and figure out how to re-brand your
ebook. Since re-brandable ebooks are fairly easy to
find
nowadays online because they're such a great viral
marketing tool, your prospect will just not re-brand
your
ebook. For them it's just too much work.

To counter this, you just make it easy for them to
re-brand
your ebook. One way is to just promote just a few
affiliate
programs. Ideally, you should only promote one
affiliate
program in your re-brandable ebook. So the lazy person
only
has to sign up for one program.

Second, you should create a video screen capture
tutorial
using such software as http://www.camtasia.com
dead link Jan 18-07
A tool such as Camtasia Studio gives you ultimate
power in
winning the hearts of lazy people. That's because it's
a
video and audio tool which allows your prospects to
learn
without having to do research and without having to
read.

Don't make your lazy prospects read too much and don't
make
them do research. Anything you can do on your end for
the
lazy marketer will improve your response rate.

If lazy prospects ever feel like what you're telling
them
to do is going to take too much work, then they'll
simply
follow an easier route, which will not be the route
you
want them to take.

Don't just tell your prospects that you want them to
do
something - give them the tools they can use to finish
your
task. If you tell them to contact joint venture
partners to
promote your affiliate program, give them a template
jv
letter they can use.

Don't just tell them to find article directories and
submit
some articles. Give them a list of article directories
to
use. They won't do the research even if for you it
seems
pretty easy work.

I'm telling you, people are naturally lazy. If you can
do
all the work for them then you'll get a much higher
response from your contacts. Use this simple fact to
get
better response from your online marketing.

About the author:

Gary Huynh uses the strategies in this article to
market
nine websites. To see his other power charged articles
and
use them as tools for promotion please click the link:
http://www.profitpowerzones.com/articles.shtml