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Smorgasbourg 13 Featured
Article
Business Promotion In A New Way
If you are running a business
or providing a service, it is most certain that you will be
alarmed at the rate, which your competition is growing.
Yesterday, it was you and your school chum who were running
the online store to sell tattoo designs (or used jeans or
whatever) and today you see that two more guys have opened up
much better stores. Hey, they got all the products you are
selling and something more. You are surprised. Tomorrow, it is
certain that you will see few more stores popping-up and you
will be, yes we all know, ALARMED!!
It is time for you to wake up
from that comfortable couch and start singing those marketing
songs about your business on all the available channels. If
you are one among the royal lot, throw those investor backed
marketing campaigns to woo your prospective customers. The
bottom-less purses give you the freedom to experiment and take
risks to utilize all media streams for promoting your
business. However, if you are serious about each dollar that
goes out of your wallet, you will be checking for the right
cost-effective mediums for your business promotion as the
first step.
Search Engine optimization
and postings, Link Exchanges, Affiliate Programs, Banner
Advertising are some of those techniques that has been used
for this purpose by most of the online business owners for
long time. Though this had been enough for your market
presence and brand building few years back, times have changed
and these mediums have become so common that everyone is into
it and so are your competitors. It is high time you think of a
new way, a niche area for wooing in your customers, a system
that helps you to easily express everything about your
business and make your customer feel the way you want them to
feel.
The answer is in a new system
that has been built to utilize the latest technological
advancement in Internet media transfer, Video Streaming.
ClipsID (www.clipsid.com) is a new entry into the list of fast
growing online video streaming sites. However, this system has
been developed to answer the constant yearning in the market
for a better business promotional system and the way the
system works is a perfect match for anyone wanting to promote
their business online.
What is ClipsID?
If the system has to be
described in a single phrase, the best one would be "The
Largest Internet Theatre For Online Video Advertisements".
Business Promotion is achieved by automated marketing of
promotional videos of businesses currently within the system.
According to ClipsID.Com,
"ClipsID is a powerful way of promoting yourself or your
business with the aid of video presentations. Upload your
videos into the system and the system will assign a unique
number to your video. This is your video's ClipsID. It is a
simple number just like your telephone number". The
uploaded commercial videos are displayed on the system in
various areas inviting customer interests. Also viewers can
search for videos, watch them and invite others. Since the
businesses can link their business contact details with the
video, the prospective customers can directly contact these
businesses, thus providing immediate results.
Currently, anyone can
register for a free ClipsID account, which gives a free
account with 10Mb video upload space plus access to all
business promotional features currently available. All the
promotional tools are easy to use with minimum technical
know-how.
How to Promote your
Business with ClipsID?
Some Power Tools that we will
be using are:
- Upload Tool
- Associate Business Links
Tool
- Video Banner Creation Tool
- Email Signature Tool
- Webmercial Showcase
- Invitation System
Upload Tool
The first and most important
step you need to take in making this new promotion tool to
work wonders for you is to upload your promotional content
into it. Just make sure that you have an eye catching
promotional video of your product, business or service.
Remember, your response would be as good as your promotional
video.
Once you have a promotional
video, the rest is easy. Create a free account with ClipsID by
clicking on the Sign-up button you can find on the home page (www.clipsid.com).
All they ask you to enter is your email address (this is your
username), a desired password and your first name. It is so
very simple.
When you sign-in for the
first time, you will be shown a welcome page with a button on
it, asking you to upload your promotional video.
Clicking on it will pop-up
the Upload Video tool where in you can upload your promotional
video. You have two options for uploading the video, a Quick
Upload option as well as a Complete Upload option. I suggest
you choose the latter (Complete Upload) option, where in the
first step is to provide details about the video/your
business.
Note that the first 28
characters of your title as well as the first 64 characters of
your description are very important. Please read the
Webmercial Showcase section to know more about it.
This upload tool accepts
video in AVI, MPG and FLV format only. If you have any other
video format, you can use the free ClipsID Encoder tool
(available in the Downloads section) to encode it to FLV
format and then upload it.
Read the Associate Business
Links Tool section for completing the second step.
Once your video is
successfully uploaded, the ClipsID system will process the
contents and generate a UNIQUE identifier for your video,
called ClipsID, which is a simple number just like your
telephone number.
Once you have your ClipsID
for your video, you can exchange it with your friends,
customers and prospects, who will be watching your video just
by entering this number on the ClipsID player.
Associate Business Links
Tool
Now, direct all your viewers
to your website or online business using the Business Link
tool, which is the second stage mentioned in the Upload Video
Tool earlier.
Copy your website (or online
business system) address (URL), and paste it on the Business
Links section appropriate column.
If you go through the various
options available, it is now easy to associate any Internet
link or email address to your video so that all those viewers
who are interested in your business can contact you or go
directly to the online link where you want to redirect them.
When your promotional video
is played on the player, your business link will be displayed
as a click-able button on the player bar. The key is that it
is really enticing for the viewer to see a button below the
video being played that shows something like "Order Now!" just
below a video that shows the promotional video below a product
he would like to have, and not leaving without clicking on it.
When the button is clicked,
the user is taken to the web-link you are associating with the
video using this tool. The web-link will be opened in a
separate window and this can be a direct link to your product
details page or ordering page or whatever.
Video Banner Creation Tool
Banner Advertising has given
users a new avenue for putting promotional content as fast
paced advertising matter that is customized for the online
crowd that can take prospective users directly to your online
businesses. However, there is a single problem. Most of these
ads were BORING!! And making those viewers clicking on it is
becoming hard.
Use the ClipsID generated
earlier, for creating your own Video Banners, where in you can
show your promotional video in the banner, and thus making
your advertisement much more interesting.
It is very simple to create
your video banner. Click on the "Generate Banner" link that
will open the Banner Creation tool.
All you have to do is select
your promotional video and ask the banner creation tool to
make it as a video banner in the size you want. It generates
the code and you can use it where you want to place the
banner. It is that simple.
Email Signature Tool
Did you ever know that your
email client is your greatest marketing tool? Not your
telephone, not your PowerPoint presentation. Without you even
knowing, you are sending many pieces of digital information to
a person who is analyzing it and forwarding most of them to
others.
According to a research,
around 68% of the emails sent throughout the world will have a
lifetime of more than 3 hops from the originator. It means,
that there is a high chance that your email might be copied or
forwarded for two more people than whom you intended. If you
know about the multi level marketing basics, then you would
definitely understand the chances that your emails would be
ready by people whom you might never have thought of.
Now you can leverage this
hidden prospect for your Business Promotion, without much
efforts and any irritation on the intended recipient.
Place a small HTML code
generated by the Email Signature tool on the signature part of
your email client. Each time you send an email, your video's
ClipsID is sent as a link when clicked shows your promotional
video on the ClipsID player in a separate window.
Click on the "Generate Email
Signature" link and select your video that needs to be
associated with all your emails. Once you click on the
Generate button, you will be provided with a set of HTML code
that can be copied and pasted to the signature section of your
email client.
This will be a single word
link identifying your ClipsID. If your email client supports
HTML content, the signature will be displayed as a click-able
link.
Be sure that the majority of
your email recipients are going to click this link and once
they click, they are going to be shown with your promotional
video and most of them will want to see a video, which is
unlike a promotional text message that will require efforts
from their part to read it. So be sure that these viewers will
sit back relaxed and watch your video.
Webmercial Showcase
The Webmercial Showcase is a
selected catalog of promotional videos that will be displayed
on ClipsID Home page, Search Page, Public Video page and even
on Signature Video Display page. Listing your promotional
video on this showcase means exposure to thousands of unique
viewers for your advertisement video.
Webmercial Showcase contains
a marquee like display of some of the promotional videos that
has been uploaded to ClipsID, with part of title and
description displayed below the video thumbnail.
To get listed on this
Webmercial Showcase all you need to do is inform ClipsID about
your wish. They have provided an almost hidden link on the
Manage Videos page, where there is a small piece of text on
the top of the form area, where in you can fill up your
request and send to them.
Normally it takes less than
48 hours for your video to be listed on Webmercial Showcase.
Invitation System
Larger the number of Views
for your promotional video, the larger would be the number of
prospective customers that would be interested in doing
business with you. How can you make some immediate viewer base
for your video? The answer is ClipsID Invitation system that
would help you to send invitations to your contact base
telling more about your video as well as inviting them to view
the video.
The process is very easy.
Once you have your working ClipsID, create an Address Book of
all your contacts and then proceed to the Invitation tool (you
can find it in the Manage Videos section) for selecting your
video, choosing the address book and for creating a small
invitation message, which will be added a personal note to the
invitation. The tool will add the rest of the invitation
message and then send it to all on your selected address book.
Conclusion
So, by investing a small
amount of time, you can use this innovative marketing system
to promote your business to new heights.
It is a relatively new
approach and hence it is the right time to experiment with
this system. If you are stuck at any point of time, you can
rely on the ClipsID support forum for your answers.
By the way, I am also
interested to know more about your experiences with this
innovative system. Please feel free to contact me at
paul.linder@yahoo.com. I would be delighted to hear more about
your experiences and share my thoughts.
All rights for the logo, name
and other materials mentioned in this document belong to
ClipsID.Com LLC (http://www.clipsid.com).
Paul Linder is a veteran in creating Online
Marketing & Promotion campaigns with more than 12
years experience in advising medium to large-scale
businesses the strategies for creating successful
online businesses. He lives in San Francisco, CA
mostly hugging his Dell 700m Laptop or iPod. He is
currently working as the Vice President of ClipsID.Com
and you can reach him at
paul.linder@yahoo.com
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