Reminders For Running A
Better Business
The following tips are from an
article we contributed to Compute magazine. These are
ideas that we all should know, but many times forget.
It constantly amazes us how quickly a basic tenent of
business can be shoved by the wayside in the heat of
daily transactions.
If we all try to keep these
simple principles in mind, they may keep us on the
straight and narrow in our pursuit of home office
bliss.
1. Buy an answering machine.
This will allow you to give your attention to a client
and not the telephone. Be sure your message is done in
a professional manner and includes business name,
telephone number and hours of operation.
2. Be sure to have a separate
telephone line for business. This will avoid your
family using the same line and busy signals to
prospects and clients. Keep your personal calls
separate and insure your business line is always
answered in a professional manner.
3. Read, read and read some
more. You will constantly be learning about your
business. Reading will allow for additional knowledge,
change and growth.
4. Buy a fax machine. This will
allow you to give your clients prompt responses and in
many cases save on postage and telephone costs. It
will also avoid having to leave your office to go and
fax something at $1.25 or more per page.
5. Have an identity package
professionally done. Your logo, letterhead, business
card, envelope and brochure will be the first
impression a prospect or client has of you. To insure
the impression is a good one, have your business
package done by a professional designer. The cost is
worth it.
6. If possible set up your
office in a separate room of your home. This will
allow you to close the door at the end of the business
day and allow better separation of your personal and
business life.
7. To project a professional
appearance be sure your home is always neat and
clean-nothing lying about. In addition be sure your
yard is well kept. Remember, first impressions count.
8. Be sure your business name is
descriptive of what you do. Business names that don't
relate to your services can hurt a business. Avoid
using just initials, that's fine when you get to be
the size of AT&T, but remember, in the beginning no
one knows you.
9. Make up a business plan. This
will help you research, define and outline your
market. It also avoids starting a business in a field
that may be overcrowded.
10. If possible, be sure to have
at least six months worth of living expenses in
reserve. This will allow you to concentrate on getting
your business up and running without worrying about
paying the bills.
11. If possible, buy a copy
machine. This avoids having to go out every time you
need to make a copy. Also, it allows you to give a
client a copy on the spot. This can go a long way
towards enhancing your image as a real business.
Article by Chuck & Sue DeFiore of
Home Business Solutions, helping folks start
successful home based businesses for over 19 years.
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