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Business Newsletter Issue 43

Articles, Ideas and Issues affecting small and home businesses and the men and women who own them.

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they rest on ten cornerstones. Marketing results are only as powerful as your marketing systems. To build your marketing system you need to be able to do four things: attract, convert, leverage and retain. With these four accomplishments and the practice of the 10 Cornerstone Principles of Marketing

Can anyone become a Successful Businessperson?

Can anyone become a successful businessperson? I am asked this question many times after I have given a speech on business procedures and strategies. The answer is not that simple.

Communication Skills

From small talk to dealing with negative people, here you'll find some ideas and advice

Cust Costs To Increase Profits

What do you think is easier to do ... reduce your expenses by 2% or double your sales? I think most would agree that reducing expenses might be easier. Why, then, do most business owners spend little time on attempting to reduce expenses? Consider this: Your current profit margin is 2% - if you reduce costs by 2% your profits double! Of course, you can do the same thing by merely DOUBLING your sales! Right.