By Shelley
Lowery
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Accepting payment through your website is an absolute essential part of
doing business on the Internet. If you're not accepting online payments
and processing orders online, you're losing a massive amount of business.
Studies have shown, you can increase your online sales up to 400% simply
by accepting credit cards. In addition, by offering a combination of
payment options, you can increase your sales even further.
With today's advanced technology, you can start accepting payment through
your website almost instantly (depending on the service you select).
Preparing your website to process orders online can be as simple as
pasting some HTML code within your web page.
There are many professional companies online that will enable you to
accept payment through your website without a merchant account. These
companies are known as third party payment processing companies and
provide an invaluable service for homebased businesses.
Most companies will enable you to accept all major credit cards and
electronic checks. Some companies will also provide telephone billing and
recurring billing for paid subscription and membership sites. There may or
may not be a set up fee and there are usually no monthly fees. Some
companies charge a "percentage" and a "per transaction" fee. While others
simply charge a set percentage fee per transaction. They will process your
orders and send you payment for all your orders processed, minus their fee
and a reserve fee.
A reserve fee is withheld to cover any charge backs you may have. If you
have no charge backs within a period of time, your reserve will be
refunded to you. Each company has their own guidelines in regard to
reserves.
Once you've applied with a company and/or have been approved and paid the
setup fees, you can immediately begin accepting payment. You will then be
provided with special coding to place within the HTML of your order page.
When your customer clicks on your order link or image, they will be taken
to the processor's secure server to process their purchase. Once their
order has been processed, they will then be directed back to a page on
your website that you specify. This page may be a download page, or even a
"complete your purchase" page that you can use to collect your customers'
name and email address and then direct them to your download page.
Once your customer places an order, you will instantly receive an email
notification letting you know that you've made a sale. Your account will
be instantly credited, minus the company fee, and you will be paid
according to the company's payment schedule.
Third party processing companies are great for startup businesses, as if
you don't make any sales, you won't be charged a fee. You are only charged
a fee when and if you make a sale.
The following third party processing companies will enable you to accept
payment through your website:
=> iBill
http://www.ibill.com
IBill will enable you to accept Visa, MasterCard, American Express,
Discover, JCB and online checks. They also offer a telephone billing
service (900 toll phone number). There are no setup fees. They charge
12%-15% per transaction fee for credit card and check purchases and
20%-30% per transaction fee for phone purchases. Services available for US
and non- US merchants.
=> PayPal
http://www.paypal.com
PayPal will enable any business or consumer with an email address to
securely send and receive payments online. You can also accept Visa,
MasterCard, American Express, Discover and electronic checks. You can sell
with PayPal through an online auction, on your own website, or as part of
an online marketplace. They also offer recurring billing. There are no
setup fees. They charge 2.9% + 30¢ per transaction. Services available for
US and non-US merchants.
=> ClickBank
http://www.clickbank.com
ClickBank will enable you to accept Visa, MasterCard, American Express,
Discover, Eurocard, Visa-Debit, MasterCard-Debit, Novus cards and
electronic checks.
They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee per
sale. There are no monthly fees. The great thing about this company is
that they'll enable you to run an affiliate program. Services available
for US and non-US merchants.
=> Revecom
http://www.revecom.com/
Revecom will enable you to accept Visa, MasterCard, American Express,
Discover and JCB credit cards in real-time. They also offer Check
Processing in Real-time and recurring billing. There is a $49 set up fee.
There are no monthly fees. They charge 3.95% + $1 fee per sale. Services
available for US and non-US merchants.
=> 2Checkout.com
http://www.2checkout.com/
2Checkout.com enables you to accept Visa, MasterCard, American Express and
Discover. They also offer recurring billing and a free shopping cart.
There is a $49 set up fee. There are no monthly fees. They charge 5.5% +
$0.45 fee per sale. Services available for US and non-US merchants.
Accepting payment through your website is an essential part of your online
success. Don't put it off another day. Take your time and select a company
that will best suit your needs. It will be well worth your effort.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web
Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks
the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign up for a
complimentary subscription to Etips and receive a copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
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