Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
Copyright 2004 Scott Stevenson

There are many tactics and techniques that go into
converting visitors into buyers. However, this article will
prove to you why creating an “interactive” sales letter
will be the most critical weapon in your modern marketing
arsenal to accomplish this.

Most Internet Marketers rely on their savvy copywriting
techniques and persuasive skills learned over the years
from the offline print world. These concepts go back to the
1920’s, where person-to-person dialog took a backseat due
to the new mass media platform to push the sales message in
various advertising forms. Today, Internet Marketers assume
this is still the only option when it comes to “online”
sales letters, since the reader is not physically present
and cannot give immediate corrective-feedback.

In a minute, I’ll tell you why this will be their downfall…

Your sales letter is your voice to convey your benefits and
offerings to the masses. The only reason a visitor is even
at your site is to see if you have a solution to their
problem. Effectively convince them that you have the
solution for a reasonable price, overcome any objections
and you get the sale! Simple. Right?

“Wait a minute! How do I know what’s most important to each
different visitor. How do I convince an unknown reader that
I have their solution?”

Good questions. You may have one product with various
benefits, or many different affiliate products which you
promote. Which benefit or product should you focus on so
that each specific visitor has no choice but to rip out
their wallet and start spewing out credit card numbers?

Read this part carefully –

All persuasive sales letters (no matter how hypnotic and
enticing) must anticipate the mindset and views of the
visitor. As a copywriter, you’ve been given the task of
being a mind reader. You are forced to write your sales
letter in such a way that it answers every possible
question and objection. And when possible, trigger the
emotional desire that was brought with each visitor. This
can be quite daunting, considering that each visitor has
their own specific desires and questions relevant to their
unique situation. But the bottom line is -- you must
satisfy the visitor's quest for meaningful, relevant
information before they will say “yes!”

Now I am going to unveil a powerful and exclusive formula
to do just that. Discover the hidden desires deep inside
the minds of each and every one of your visitors. You will
have the all-knowing power of what each wants from you.

All that you have to do is master the
“super-amazing-advanced-top-secret proven technique” real
live salespeople all over the world have used for years to
dig out that elusive customer desire. They ask!

That’s right. The “corrective feedback” to strategic
questions allows any sales person to drill-down to identify
and focus on exactly what the customer is looking for and
not waste each other’s time in the process. The main goal
in any corrective feedback dialog is to narrow down the
customer’s problem -- and to provide a solution.

“STOP! Hold on.... I thought we were talking about sales
letters here. Sales letters can’t ask the visitor what’s
most important to them and just morph itself to focus on
that!”

Well, if that’s what you’re thinking, I have no choice but
to believe that you are not keeping up with new technology.
Remember I said I would tell you what will be the Internet
Marketers’ downfall? Here it is -- They forget that they
are on the Internet. Plain and simple.

By posting a web page and some great copy, Internet
Marketers feel that’s the best they can hope for. They
forget about the underlying technology running the show.
They are riding a vehicle of interactive communication that
is still evolving. However, the horse-blinders are only
showing them a new place to display a once-printed direct
mail sales letter, without exploring the possibilities.

Don’t fall into this trap!

An ecommerce website should be an interactive conversation
to communicate relevant information for each visitor’s
questions and eventually persuade a sale. It is not just a
digital billboard.

FACT: Yes, with today’s advancements in technology, YOU CAN
convert your static online sales page to a fully
interactive sales letter that asks the reader questions,
and in turn, dynamically generate specific, relevant offers
dependant upon the reader’s answers. This is all done
instantly, without linked pages, without page flashes, and
most importantly -- without the reader ever knowing.

Are the bells going off yet?

Can you see the potential of being able to ask each of your
readers a question and have a special suitable benefit or
offer waiting for them to read – before they even get to it
-- automatically? What do you think will happen to your
conversion rate if your interactive sales letter actually
spoke differently to each reader -- knowing what each
wanted, and offered it?

In fact, you'll be able to deal a knockout blow to your
competition by having the only access to your reader’s
mind. While your competition is analyzing their data and
graphs from another “day-late-and-a-dollar-short” survey,
you’re reaching into the minds of your readers, and pulling
out sales on the spot!

The purpose of this article is to open your mind. Be
proactive in creating different techniques of online
promotion. There is something new that can be developed
every day. Just use your imagination. Be creative and
remember that you can make money by solving a customer’s
problem. The goal is to find out what each potential
customer is looking for and offer a solution to satisfy
that. Period!


About the Author:

Scott Stevenson is the creator of the Interactive Sales
Letter. Dedicated to bringing your business to the next
level of online interactive marketing, he provides a more
detailed in-depth eCourse on his exclusive “Interactive”
technique, at no cost, just by visiting
http://www.InteractiveSalesLetter.com/course right now!

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