Google
Ad Copy that "Clicks" Copyright
2004 Foreman Enterprises
by Scott Foreman
Build-Passive-Income.com
Google Adwords are popular among many people just starting
home businesses. Even many home biz veterans still use
Adwords to promote their own products or supplement their
income via affiliate marketing. While there is a learning
curve associated with the Adwords process, it's really not
difficult to get the hang of it.
In fact, Google makes getting started so easy that actually
writing the short advertisements often gets overlooked.
Thankfully, there are quite a few resources that Google
offers to determine whether your ad is receiving "click
throughs," how often it is showing, and what number of
people are seeing the ad.
In light of all that, the question is still often asked,
"what can I do to get better click through rates (CTR's)?
The answer can be quite simple, if not always easy or
obvious. One of my favorite techniques is to make sure that
you write new ads every week. First, though, some
terminology. Let's say you are promoting dog products. Your
`campaign' may be call "dog products." Within that campaign,
you have three `ad groups' called Labradors, Poodles, and
Pit Bulls. Within the Labrador ad group you may have three
different 2 line `ads' running to market several different
aspects of that ad group. So, we've got `campaigns,' `ad
groups,' and `ads.' Any questions so far? Good.
Back to my tip of the week. For each ad group each week,
write a new ad. For this technique, use the same (or roughly
the same) wording for each ad, but just change the title.
The new title should reflect your most popular (then second
most popular, etc.) keyword within that ad group. So maybe
your first ad looks like this:
Labradors
We have the neatest Labrador
stuff in the world. Come see it. www.lablocker.com
After a week of running that ad group, you find that the
keyword `Labs' is getting a 6% CTR. As a result, your new ad
might look like this:
Labs
We have the neatest stuff for
Labs in the world. Come see it. www.lablocker.com
Notice how the new title reflects the most popular keyword
for the week. The body of the ad changed slightly so that I
could list that popular keyword `Labs' twice. Otherwise, the
rest of the ad is the same. The benefit to this is Internet
Marketing's version of the Scientific Method. In other
words, you change just one aspect of the ad each week so as
to isolate and determine the impact of the change more
effectively.
As an aside, when you write these new ads, you don't have to
erase the old ad, just write a second (or third, or fourth,
etc.) ad for that one ad group. Google will cycle through
the ads and eventually you'll have enough traffic data to
determine what's working and what's really working.
So, when you are looking at your Google Adwords campaigns
and can't get excited about that 0.4% CTR, don't get
frustrated and give up. Try writing a slightly different ad
and I'll bet you find your CTR slowly climbing into the
stratosphere.
Be good to yourself and never underestimate the power
associated with the intensity of your passion.
Scott Foreman
Wayne and Scott Foreman are co-owners of
www.build-passive-income.com
dead link jan 30 2007
Starting your online business from scratch? Maybe you're
getting a fresh start? Would you like your first (or next) 30
days
to knock you out of your chair? Get this free report while
signing
up for a great information resource at the same time.
.gif)
