Explode Your Sales
With Free & Exclusive Content
by: Isaiah Hull
Offering free and exclusive content to ezine publishers and
webmasters is one of the best ways you can increase exposure
for your products and services. There are several effective
methods you can use to employ this marketing tactic and
subsequently boost your sales.
I personally suggest exploring the following two methods to
increase your exposure:
1. Create exclusive content for websites and ezines. If you
have worked to build a website or to promote a product, take
your experience and package it into a coherent article that
explains specific problems you have encountered and how you
overcame them. If you can, design it as a pdf file; make it
Include a five-line personal bio at the bottom of your
article with the URL to your website or product. If you put
time into your article and give good advice, people will want
to follow the link in your resource box back to your website.
Once you have finished creating your product, search google
for webmasters of high-traffic member sites and ezine
publishers. Compile a list of prospective distributors who
might accept your article--and then email them individually
with an offer to "create exclusive content" for their
newsletters. You can include the first article as a sample of
Wait for replies and do not make too many offers. Remember:
you will have to create exclusive articles for each ezine
publisher and webmaster that you mutually contract with.
Look for bigger, opt-in mailing list ezines and
good-quality small ezines. Also try to get some advertisement
for your business out of the deal, other than your resource
box. Some publishers will agree to run free ads in exchange
for free exclusive content. Some webmasters might include your
banner or classified ad for free.
If you follow these directions carefully and create
meaningful content that you would be proud to see your name
on, you will undoubtedly see a boost in sales when your
articles are distributed.
You will also enjoy minor celebrity status--lending more
credibility to your products when your articles are regularly
featured to the same group of people.
2. The second method I suggest is similar to the first,
but differs slightly in content and distribution.
Instead of creating a general-purpose article, you will
create a "special report." This special report will be
tailored to either a) better explain an already popular
product on the market that you have used personally; or b)
give specific insight into something you have gleaned from
your experience as a webmaster or product promoter.
Special reports range in size, but they are usually between
2000 and 8000 words. Take some time to write a guide that
would help you if you didn't already have the insight that you
When you're finished, add your resource box to the bottom
of the special report. Clean up the grammar and structure.
Turn it into a product that you would be proud to see your
name on. If you can, turn it into a pdf file.
I would suggest uploading the report to your website and
placing a link to download it on a page that has a banner for
your product or a prominent link back to your main page.
Now, begin marketing your free special report. You can
spread the word through a number of free resources.
I would personally suggest posting links to it from
internet forums that are related to your field; offering it to
webmasters for free; submitting it to ezine publishers; and
giving away it to any free resource directories you can find.
You can also include free redistribution rights for anyone
else who wants to give away or sell your article if you want
to make your campaign viral.
If your finished product is exceptional or provides useful
information about a recent popular release, you should be able
to spread it around easily.
Special reports and articles are currently two of the most
effective ways to get free traffic, so take advantage of this
free information. If you follow these tips, create a quality
product, and market it carefully, you cannot lose.
Isaiah Hull publishes Work At Home Right Now, a fresh and informative
newsletter about making money on the internet and using
proven methods to increase your site’s traffic and
profitability. If you’re looking for time-saving and
money-saving tools, as well as honest business advice,
come by and subscribe at