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Answering Service
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Featured Article
Your
Service Sucks!
I didn’t realize how bad
service had become until recently when I tried to get a brand
new dryer repaired under warranty.
I did everything right. In
fact, I didn’t even press to get an earlier appointment.
The repair truck pulled up,
and the driver just sat there for about ten minutes before
coming to the door. When he arrived, he mumbled so badly that
I had to keep prompting him to repeat himself.
He asked what was wrong with
the machine, as if he hadn’t been briefed.
“It won’t dry clothes.”
Looking at the machine he
said “We’ve had a lot of problems with this model. Maybe you
can get them to give you a new one.”
“It is new,” I pointed out.
“Well, I suppose we can order
the parts,” he murmured, not at all bolstering my confidence
in his abilities.
“You mean you don’t have the
parts on the truck?” I asked, wondering at that point why they
even bothered having trucks, except for the fact that
customers might expect to see them.
“No, I’ll have to order the
parts for you,” he replied weakly, and with that, he opened a
battered laptop, something out of Han Solo’s junk cruiser, and
began to tap in an order.
He printed a receipt and told
me he was setting an appointment for the following Thursday,
but he didn’t expect the parts would even be in at that point.
If they hadn’t arrived, he’d set yet another appointment.
Fast forwarding, I got an
automated call on Tuesday telling me to phone in about my
scheduled appointment. I am told that my parts won’t arrive in
time for Thursday’s slot because “They haven’t even been
shipped, yet.”
The following morning, the
parts arrive in a box at my doorstep. I’m confused. Why were
they sent to me and not to the service person?
I call in again, and the
auto-voice tells me we’re still on for Thursday’s meet.
So, on Thursday, I baby sit
the dryer from 1-5, but no one shows up.
I call in and they tell me,
“We tried calling both of your numbers at 7:40 in the
morning.”
What that has to do with
getting my clothes dried, I don’t know.
My phone logs show no such
contacts were made, and I suspect the driver went to the
beach, instead, and I say so.
We reschedule for the next
Tuesday, from 1-5. Again, the driver is a no-show.
What’s up with this? Where is
your man?
I call and express my
concern, mentioning I am President of Customersatisfaction.com
and best-selling author of numerous books, including
MONITORING, MEASURING & MANAGING CUSTOMER SERVICE.
A poorly trained, robotic CSR
says, “I’m sorry that happened. Would you like to set another
appointment?”
I’m inconsolable.
“I don’t want your apologies
or even appointments. I want DRY CLOTHES!” I bark.
We’re going on three weeks,
and I’ve complained through the web, called in to a “special
800 number,” which wasn’t staffed, and I’m about to return the
machine, altogether.
Someone needs to give this
behemoth of a company this message:
Warranties came about because
customers wouldn’t buy increasingly complicated machinery and
technology without the promise that they would be repaired
when they broke or failed to perform their intended functions.
Warranties and the service
that makes them meaningful are not add-ons or gifts that are
“given” to customers.
They are PART OF THE PRODUCT
ITSELF, bargained and paid for, expected and essential
satisfactions.
When you fail to back your
products with timely and capable service, you have breached
your contract. More important, when you do it callously,
repeatedly, and without remorse, you’re acting in bad faith,
and you’re setting yourself up for class-action lawsuits.
This is exactly where we, as
consumers, need to be MORE litigious.
It may to be the only thing
that will get the attention of manufacturers and their errant
service units.
Best-selling author of 12 books and more than 1,000
articles, Dr. Gary S. Goodman is considered "The Gold
Standard" in negotiation, sales development, customer
service, and telephone effectiveness. Top-rated as a
speaker, seminar leader, and consultant, his clients
extend across the globe and the organizational
spectrum, from the Fortune 1000 to small businesses.
He can be reached at:
gary@customersatisfaction.com
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