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A
Business Checklist for Direct Marketers
The Federal
Trade Commission has put together a guide to help
direct marketers stay ethical. It covers the
following points -
For the full article please click
here for the FTC's website
- advertising products or
services;
- shipping and providing
notification of delay;
- telemarketing;
- advertising consumer credit;
- advertising wool or textile
products;
- providing pay-per-call
services;
- advertising warranties and
guarantees;
- promoting negative option
plans; and
- offering merchandise on
approval.
SuccessfulOffice
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