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Minicom Digital Signage Distribution System for Wal-Mart de Mexico

Jerusalem, Israel - Minicom Advanced Systems Ltd., a global leader in the manufacture of digital signage distribution systems, has announced that its VDS player-to-screen multimedia distribution system has been installed as part of a digital signage network for 300 Wal-Mart de Mexico department stores. The new system featuring dynamic in-store advertising will be viewed by 50 million shoppers every month.

The joint project combines the multimedia content of Grupo Televisa - the largest media company in the Spanish-speaking world; Wal-Mart de Mexico; and Minicom’s CAT5 Video Display System (VDS) for player-to-screen content distribution.

“Delivering high quality multimedia content over long distances to multiple screens is the litmus test of any successful dynamic display network. The VDS system gives you the ability to display your multimedia content where you want and how you want, without compromising the quality of the end image,” said Saul Mishaan, President of Minicom for North America. “Televisa’s choice of Minicom for such a large and important installation is clear proof of the confidence our partners show in the technological capability of our solutions.”

According to Axel Vera, Digital POP Operations Director at Televisa, “The VDS distribution system allowed us to set up screens with enough range to cover all of the strategic locations in the Wal-Mart de Mexico stores, while delivering multimedia content flawlessly. Products advertised on the new digital signage display network have already experienced a significant boost in brand awareness in addition to increased sales revenue.”

About Minicom Advanced Systems

Minicom Advanced Systems is a leader in the development of advanced multimedia distribution systems for digital signage networks with over 50,000 screens connected via their technology. Minicom also manufactures KVM server and device management solutions for enhancing access and control of the enterprise and corporate IT environments. Founded in 1987, Minicom has a global presence in over 50 countries, with regional headquarters in North America and Europe. In October 2006, Minicom was named a Deloitte Technology Fast 50 company, a testament to the success of its technological innovations in generating company growth.

For more information visit www.minicom.com/av.htm or contact:

Sam Green
Marketing Communications Manager
sam.green@minicom.com
Tel: +972-2-5359-635
Fax: +972-2-5359-693
www.minicom.com
 

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