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BT's CEO Says Globalization is 'More Opportunity than
Threat' in Speech to Detroit Economic Club
Urges audience of
business leaders to embrace disruptive change
DEARBORN, Mich., Jan. 22 /PRNewswire/ -- Speaking at the
Detroit
Economic Club here today, BT Group Chief Executive Officer Ben
Verwaayen
countered the commonly held view that globalization is a dire
threat to
established companies and industrialized nations. He
encouraged the
audience of business leaders to embrace the disruptive change
that's
sweeping away established economic models.
"Are we at a point of crisis? Perhaps. And a crisis is too
great a gift
to waste," Verwaayen remarked.
"Modern technology has extended opportunities to millions of
people who
have been excluded from the process of wealth creation. And
for the first
time ever, technology enables companies to recruit the
brightest and the
best from a truly global workforce," Verwaayen said.
With the proliferation of global networks and reliable
broadband
access, businesses are more able than ever before in history
to operate
globally. And with this capability comes opportunities for
greater
productivity.
"The modern business leader is now able to locate any part of
his or
her operation in whichever part of the globe offers the
greatest advantage.
This has hugely increased the world's capacity to grow and to
innovate,"
Verwaayen said. "Business processes can be split among
locations, while
staying whole in their operation. This is a profound change
which is
completely upending traditional models," he added. And to
support business
processes that are distributed globally, businesses can tap
into a truly
global talent pool. Linked together through broadband
networks, employees
can collaborate across time and distance, creating greater
economic
efficiencies than were previously possible.
True economic globalization means the marketplace will grow.
"The pie
will get larger -- but that doesn't mean we can automatically
count on our
share of it," Verwaayen warned. "What we cannot do is be
patient. I am not
aware of an economic translation of patience. The urgency is
now."
Verwaayen described a new economic model, a triangle formed
by
knowledge, entrepreneurial skills and competitive business
models, held
together by broadband networks. "Only if all those elements
are present in
a local economy does the model work," he said. Verwaayen
pointed to rapidly
growing economies such as those of India and China as examples
of this new
model at work.
Based on BT's global experience, Verwaayen stressed the need
for global
enterprises to localize their approach to markets. "What works
in Detroit
may not work in Dubai; each market requires a customized
approach. While
this is the case in all markets, it is particularly true in
emerging
markets," Verwaayen said.
For developed nations with mature economies to remain
competitive in
the future, it is essential that they continue investing in
education and
stimulate entrepreneurial behavior and competitive business
models through
enlightened public policy, Verwaayen said.
Ben Verwaayen has been CEO of BT Group since February 2002.
During his
tenure as CEO, the company has established its position as one
of the few
truly global communications solutions and services providers.
BT now
employs 100,000 people -- 30,000 in BT's Global Services
business, covering
53 countries worldwide. BT has operated in the U.S. since
1988, and has
grown rapidly in size and reach in North America. Today BT
operates an
advanced network that reaches all major cities in the U.S. and
Canada. And
last year, BT revenues in the U.S. rose more than 50 percent.
About BT
BT is one of the world's leading providers of communications
solutions
and services operating in 170 countries. Its principal
activities include
networked IT services, local, national and international
telecommunications
services, and higher-value broadband and internet products and
services. BT
consists principally of four lines of business: BT Global
Services,
Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2006, BT Group plc's revenue was
19,514
million pounds Sterling with profit before taxation of 2,040
million
pounds.
British Telecommunications plc (BT) is a wholly-owned
subsidiary of BT
Group and encompasses virtually all businesses and assets of
the BT Group.
BT Group plc is listed on stock exchanges in London and New
York.
For more information, visit
http://www.bt.com/aboutbt
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