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COAI Selects fastmobile and Jataayu for First GSM Association Personal IM
Rollout

    CHICAGO and DELHI, India, Jan. 22 /PRNewswire/ -- fastmobile, the
leading mobile integrated communications company, and its technology
partner Jataayu Software, today announce the COAI and each of the nine
operator members of the Cellular Operators' Association of India (COAI -
Airtel, Hutch, IDEA Cellular, BPL Mobile, Aircel, MTNL, BSNL, Reliance
Mobile and Spice Telecom), have selected fastmobile and Jataayu to provide
a range of services that will enable them to activate and sustain mobile
communities. The deal will be the first major deployment of instant
messaging services that adhere to the principles of the GSM Association's
Personal IM initiative launched at the 2006 3GSM World Congress.
    "Our deal with fastmobile and Jataayu is crucial to the evolution of
mobile communications services in India, where innovation is intrinsically
linked to market development and success," said TV Ramachandran, Director
General of the COAI. "COAI members will soon be able to provide subscribers
with extra features such as presence-based address books, email, instant
messaging and content-sharing IM buddies for events like ICC World Cup
Cricket. Importantly, we will also be able to create new kinds of
commercial opportunities, such as person-to-person commerce and contextual
advertising services."
    "fastmobile is delighted to be working with the COAI in the fastest
growing mobile market in the world -- together, these nine operators will
serve close to 200 million subscribers by the end of 2007. Soon, we will be
enabling these consumers to enjoy a more seamless, rich mobile
communications experience without hurdles or limitations, engendering a
sense of mobile community," said John Hoffman, CEO fastmobile. "In turn,
activating mobile communities will increase data stickiness and boost
revenues for COAI operators."
    "We are excited to be working with fastmobile to deliver a
StandardsPLUS IM client to all COAI operator members," said Mayank Sharma,
Head, Operator Solutions Business Unit, Jataayu. "We strongly believe that
standards are critical for mass adoption of sophisticated messaging. Our
standards-based products and fastmobile's track record in innovation will
provide a tremendous step forward in making advanced mobile devices and
services more user friendly throughout India"
    As part of the project, fastmobile will deploy its StandardsPLUS fmX1.5
(fastmobile eXperience) client with IMPS functionality provided by Jataayu.
    About fastmobile
    fastmobile connects mobile communities via integrated communications
services, enabling users to communicate and share information. fastmobile
offers mobile operators a suite of innovative services, such as integrated
voice, messaging, and content applications. Within a single user interface
users can communicate, as well as share and consume information, mobilizing
social networking and key desktop applications.
    The fastmobile services platform leverages and integrates existing
mobile communities, enabling instant connection -- whether voice, IM
(private & 3rd party) SMS, multi-media messaging, and email. Operators can
partner with fastmobile to innovate proprietary applications, as well as
provide a branded environment, thereby integrating services and address
books.
    fastmobile works with mobile operators, OEMs and portals across the
world including British Telecom, T-Systems, and Globe.
    About Jataayu:
    Jataayu Software is a leading provider of mobile handset solutions and
VAS infrastructure solutions in the areas of mobile messaging, Browsing,
Synchronization and provisioning.
    Jataayu offers carrier-scale, proven infrastructure software products
such as MMSC, WAP Gateway, SMS Gateway, SyncML, IMPS and Notification/
Alert systems for Mobile Operators on GSM/GPRS/3G and CDMA environments.
Jataayu's infrastructure products are currently deployed at over 50 Carrier
locations worldwide supporting some of the highest reliability and
performance figures, reported anywhere in the world.
    The handset solutions offered by Jataayu include WAP 2.0/HTML browsers,
MMS clients, Sync Clients, IMPS Clients, Email, OTA and other applications
that are based on open standards, are highly portable, interoperable and
platform agnostic (Windows MobileOS, PalmOS, Symbian, J2ME, BREW and other
native OS platforms). Jataayu handset solutions are licensed by leading
device manufacturers, ODMs and suppliers of reference platforms for the
present and next generation devices and have shipped on more than 20
Million handsets, worldwide.
    About COAI:
    The Cellular Operators Association of India (COAI) was constituted in
1995 as a registered, non-profit, non-governmental society dedicated to the
advancement of communication, particularly modern communication through
Cellular Mobile Telephone Services.


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