Networking
and connecting can be incredibly rewarding. And as you get
the hang of it you may determine that the time has come for
you to start your own networking group. While many who
choose to will succeed, the risk involved should be measured
against the potential reward before jumping in.
There are many rewards for starting
your own group should it succeed. You may be in a highly
competitive field like banking, insurance, or real estate
and all the positions in the established closed groups are
filled. Starting a group would provide you with an
opportunity to participate in a closed or exclusive group.
Of course when you start a group you have the added luxury
of determining who will be allowed in the group. And by
starting your own group you can determine when the group
meets, where it meets, and virtually all other logistical
aspects of the group.
While there are many other benefits
to starting your own group, one final benefit is that you
will have the opportunity to demonstrate your leadership
skills. This will make you instantly more likely to receive
leads and referrals. Everyone wants to associate with a
leader.
With benefit we often find risk, and
the risks are many when it comes to starting your own
networking group. You may not succeed and those you attempt
to bring into a group will be disappointed. This may lead to
fewer leads and referrals. You may alienate a friend or
networking partner if you do not invite them to your new
group. There may be power struggles and difficulty moving
the group to action from time to time. And if you choose to
charge a fee to be apart of the group you will have the
headache of maintaining the books for a new business venture
that will make little if any money for some time to come. If
you don't charge a fee you may find it harder to get
participants to take the group seriously.
While the risks are many the reward
in many cases will outweigh the risk. You should choose to
jump in if this is the case. But you should do so after
careful examination of all the factors that will impact your
success. The most successful launches of new groups always
begin by identifying a core group of key participants that
will bring excitement to the group. These participants
should be people you know well but don't network with as
often as you would like. Once you've identified a core
group, choose a day of the week and time that works for
everyone and stick to it. Have an initial meeting to get the
group going and to determine the other business categories
you wish to fill. Then plan a launch party with at least
four weeks notice.
Begin with a bang by inviting more
people than you need to fill the group. Each person in the
core group should invite at least ten people to the launch
party. Make this truly a party atmosphere full of fun and
excitement. Plan this meeting well and invite more than one
person from each business category. What should result is a
competition for the open slots between the invitees. This
creates buzz and desire to participate. These newly drafted
members will add excitement and enthusiasm to your group. Do
this as many times as it takes to fill the group. Don't be
overly ambitious about membership. Most closed groups
function best with between six and twenty members.
You may notice we have made no
reference to open groups in this discussion. We believe
there is an abundance of open networking groups and no need
to create more. If you're looking for an active, powerful,
open group, look no further than your local chamber of
commerce. If it isn't functioning at a high level, volunteer
to super-charge the networking for them. You will have an
instant audience and you will be more likely to succeed.
Starting a group is typically the
last resort or only necessary if you cannot find what you
are looking for in another group. It is an option if your
category is filled in all the exclusive groups or if there
is a lot of competition in your industry. You can set
yourself apart by starting a group. Be sure to identify the
potential risk involved and measure it against the potential
reward before jumping in. Starting your own group can be fun
and rewarding so long as you know how to do it and what you
hope to accomplish.
Sounds kind of
scary, huh? We know the "moment of truth" as being that
defining moment,
that critical point upon which everything that follows
depends. We've all had moments of truth in
relationships, in jobs, in projects, in the execution
of business strategies...but did you
know that every customer who enters your organization
goes through
a series of moments of truth? It's true, you know.
Customers and the Moment of Truth
While you might
already know that your customer is always right ' and make
steps to ensure
that they know this too ' did you realize that your
customer can also be your best advertisement?
It's easy to forget that customers interact with our
businesses more personally than we ever will
Three Reasons Why Your Customer is Your Best Advertisement
If you see
yourself only as working for someone else, you're
limiting your success.
You alone are responsible for your life and what you
produce.
Exceptional Employees Operate Like Owners
Stepping Into Your
Client's Shoes
Spas and
health service providers have so far faced a pretty
tough business as it is.
And in the current economy it might get a whole lot
worse before it gets better.
Where would you like your business to be?
Exceptional Employees Operate Like Owners
If you see
yourself only as working for someone else, you're
limiting your success.
You alone are responsible for your life and what you
produce.
Build Lifetime Value
With Your Customer
Too often in
business we have short term pressures to make the month
or make the quarter
and often lose sight of who truly helps us in these tough times ... our
customers.
Without a solid customer base or better yet, a loyal
customer base,
making your numbers as a sales professional or manager
is nearly impossible.
Want to Impress
Callers to Your Business?
Then Follow These 12 Great Tips
People seem
to be losing their professional touch where
telephone etiquette is concerned.
Here are a few tips that will make your caller feel
like they rang a Fortune 500 company.