How do you
feel about telesales? Don't you think, "What an irritation - this
salesperson hasn't earned the right to call me, interrupt me and try to sell
me something that I can easily buy from any number of trusted friends if I
wanted it?" That's exactly how I feel about salespeople who call me up and
pitch me on their products and services. There is no reason why I should
even consider talking to them, let alone do business with them. And yet,
that's how 95% of salespeople operate these days. There is a better way.
Recently, I was interviewed by Heather Vale on her
outstanding Success Unwrapped show. She did a wonderful job and she attended
my seminar in Toronto last week. She is a Member of the international
DollarMakers Joint Venture Forum, and a highly respected businesswoman. When
she calls me, how do you think I respond? Very favorably, of course, I want
to reciprocate. Right here, she gets exposed to many. She earned the right,
impressed me and created massive value for me. Another Champion is Eric
Gilbert-Williams, a Member who has contributed significantly to the growth
of my business in Ontario. How do think I respond to any requests from Eric?
Whatever you're selling, even if you're selling
yourself into a job opportunity, the same principles apply. Guarantee the
positive, even eager attention of the person you want to sell to, using
these simple guidelines:
1. Get introduced to them by someone whom they know,
trust and respect.
2. EARN the right - use the Law of Reciprocity to
sow before you attempt to reap. Only the brainless and desperate still
believe that works.
3. Know the person to whom you are pitching - do
your homework. I have been approached by some geniuses who haven't even
taken the time to look at my website before calling me. Then you can push
the right buttons and make them an offer they simply can't refuse.
4. Whatever it is you're selling, the person you are
approaching has dozens of alternatives. Remember that and be prepared to
differentiate yourself by adding massive, unprecedented value.
5. DON'T be CHEAP. Be prepared to spend some money
to position and package yourself or you will simply reveal your desperation
and ignorance. I had someone ask me to call him back so that he could save
on the telephone call!
We live in a dichotomous business world - on the one
hand, we have the highly sophisticated, slick approach that is often too
well packaged to be believable, and then on the other the hand the
coffee-stained, computer printed business card of the MLM'er. By using the
above principles, you can elevate yourself to a position where you demand
and get the positive attention of those you wish to sell to. Read more about
the DollarMakers Joint Venture Forum at
www.jvwisdom.com.
About Robin J. Elliott
For more than 20 years, Robin J. Elliott has worked
with thousands of businesses in over 49 industries across the United States,
Canada, and Africa. He specializes in helping small business entrepreneurs
build wealth and gain access to new markets and profit centers through Joint
Ventures. Through his Joint venture Seminars across North America he has
thought thousands how to create increasing, multiple streams of income
without cost or risk and very little time.
Make
Money Using Joint Ventures - Watch the free 90 Minute video about how
anyone can make money using
Joint Ventures
at
http://www.jvwisdom.com
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