We
have all heard the pitch and it is hard to ignore. Sourcing your
product from overseas suppliers can reduce your costs. More and
more companies are turning this direction to not only lower the
costs of goods, but also reduce the amount of working capital
needed to run the business.
According to a recent CAPS Research study, entitled Effective
Global Sourcing and Supply for Superior Results, almost half of
all goods will be purchased offshore by 2010. The study also
indicated that total goods purchased from overseas sources
represented 31 to 40 percent of all purchases in 2005. There are
significant advantages to sourcing material from overseas. The
survey outlined that on average, companies with effective global
sourcing strategies report cost reductions of 19 percent and a 12
percent reduction in total cost of ownership costs.
Sourcing overseas has become more of an
accepted form of doing business within the fastener industry. Mark
Cloud, VP of Sourcing for Wurth Service Supply, a fastener company
located in Indianapolis, and one of 300 companies in the Wurth
Group, a nine billion dollar company headquartered in Germany,
indicates overseas sourcing is becoming extremely common in the
fastener industry. “Many of our commonly used items are now only
available through overseas markets,” said Cloud. Here is the other
side of the pitch that you don’t hear. While your unit costs may
go down, the protective layer of inventory needed to buffer supply
risk, longer global lead times and increasingly complex
administrative processes can chip away at any working capital
improvement.
Expect Challenges and
Delays
As companies begin navigating the waters
of overseas sourcing, first and foremost they should expect longer
and more varied lead times. Every day counts when trying to get
stock available for sale. While you can expect longer travel with
longer distances, overseas sourcing adds more variability. “We are
seeing very different lead times with sourcing overseas,”
according to Cloud. “Our domestic lead times for a special part
may be about 12 weeks domestically, but we are seeing 24 weeks on
average with overseas sourcing.”
Next, expect the purchase volumes to
increase. “Overseas manufacturers are geared today to produce a
very high volume, that’s how they offer lower costs, and that’s
the way they sell the product,” according to Cloud. “In some cases
we may have to bring over our entire annual volume, creating one
of the biggest challenges that we face.”
One of the most important goals for any
organization, a high customer service level, is also at risk.
“When buying from overseas you have to pay much more attention
when confirming and expediting orders,” according to Cloud.
“Because there are so many more opportunities for something to go
wrong, considerations like longer lead times, administrative
processes, customs clearing, all contribute to longer lead times
and can affect our service levels.” It becomes even more
challenging to maintain high service levels, let alone work to
improve service levels to customers.
Better Inventory
Management Required
So, how does a company that is sourcing
overseas take the increased variability into account, including
lead-times, higher volumes and stocking strategies, while
improving their performance? Many times these issues are addressed
with higher inventory levels. But is that the answer?
An AberdeenGroup benchmark study released
in 2006, entitled The Technology Strategies for Inventory
Management Benchmark Report, and reported on
Industryanalystsreporter.com, finds that companies adopting new
inventory management technology are better able to manage supply
chain complexity and can reduce inventories by 20 to 30 percent
while simultaneously increasing customer service levels.
The study also outlines that nearly 70% of
the survey respondents say they have made or been asked to provide
recommendations in the past six months to management on how to
improve their inventory management technology. And fully 83% of
companies say they have made or been asked to make process
recommendations for inventory reduction strategy within the past
six months.
Thomas Uhrig, president of TCLogic, an
inventory optimization software provider based in Indianapolis,
sees the need for companies to improve their inventory management.
“As companies deal with increased volumes of overseas products,
they must do a better job of managing the rest of their inventory
or potentially risk running out of warehouse space or, even worse,
draining their lines of credit,” said Uhrig.
For planners this may involve purchasing
other products more frequently, redistributing product amongst
locations to obtain the optimal mix, realigning order points,
safety stock, EOQ (Economic Order Quantity) or utilizing a
postponement policy for purchasing new stock.
“Inventory optimization can be a very
effective solution to come up with the right mix,” added Uhrig.
“Companies utilizing inventory optimization software solutions are
far more capable of maintaining higher service levels for their
customers, but doing so without overstocking their locations. And
they are much more able to work through the longer and varied lead
times and increased volume that comes with sourcing overseas. The
results they can see are better business results, especially in
markets where their peers are struggling to compete.”
Richard Murphy is Vice President at
TCLogic in Indianapolis, Indiana. Since 1997, TCLogic provides
web-based inventory optimization solutions that analyze inventory
to increase turns, add profitability and reduce inventory, while
helping their customers maintain high service levels and enhance
customer and supplier relationships. You can learn more about
TCLogic by visiting
tclogic.com