Website Promotion & Web Development Books
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Website Promotion & Development
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Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business?

This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential.

About the Author
John Heartfield is an international consultant specializing in Information Architecture and Web Development. Formerly, he was a professor at both the Stern School of Business, NYU, and the Interactive Telecommunication Program, Tisch School of the Arts, NYU, where he taught several courses involving the Web and multimedia programming and design. He also writes fiction and songs. He lives in New York City.


Explore real situations dealing with Web-based database publishing with this in-depth step-by-step guide. Learn Windows CGI application development using Visual Basic, Access, and other Web tools. - Shows how to create dynamic HTML forms for database search and maintenance over the Web

- Explains database and query design in Microsoft Access

- Develops an on-line book ordering system, and other Web-based database publishing projects


In the battle for optimum positioning on the Internet, webmasters are vying for the topmost rankings of their websites by major search engines. The reward for reaching these lofty pinnacles of visibility is increased traffic and improved ‘bottom line’ results for site owners. Master Web strategist, John Henderson of I-Net Marketing discusses what’s ‘hot’ and what’s not in design techniques for improving search engine ranking. He shares 14 ‘tips’ that can raise your site’s ranking on the Internet. Filled with valuable references, diagrams and Internet links, this eZwork™ will serve as an excellent guide for competing on the Net.

Transformata Publishing is proud to present another Transformata eZwork™ featuring prominent thinkers on a wide range of subjects for Building Better Worlds of Work


A practical guide to understanding and working with this proven Java/JSP based content management system

•Understand how OpenCms handles and publishes content to the Web

•Learn how to create your own complex OpenCms website

•Develop the skills to implement, customize and maintain an OpenCms website

This book takes you through the process of creating content rich web sites and applications using OpenCms. Although powerful and flexible, OpenCms can be daunting on first approach, but its advanced features reward the investment in learning. This book exists to ease Java developers into getting the most from OpenCms.

OpenCms is a professional-level, open source Website Content Management System, with which you can create and manage complex websites. Based on Java and XML technology, it fits into almost any modern IT environment.

With this book you will master OpenCms, and learn the skills to implement, customize and maintain an OpenCms website.

This book covers

•Installing OpenCms, and its basic concepts

•Using the OpenCms Workplace

•Exploring the core architecture and the virtual file system

•Working with JSP templates

•Creating OpenCms modules

•Adding custom resource types

•Exporting to static HTML

•Deploying and managing an OpenCms Website

At the end of this book, you will:

•Understand how OpenCms handles and publishes content to the Web

•Be confident working in the OpenCms environment

•Have the skills to extend the OpenCms system

•Be able to create your own, complex, OpenCms website

Who this book is written for If you are a web developer new to OpenCms, or are an experienced OpenCms developer who is looking to get the most from the system, then this is the book for you. A working knowledge of Java, JSP and XML is required to get the most from OpenCms, and from this book.

 

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  Web Design Latest
Tutorials & Tips

The goal of this book is to serve as a design/idea book. Our mantra is that simplicity leads to great results. Small Web Sites, Great Results will show readers basic strategy and introduce them to the philosophy of doing more with less. The book features design guidelines to make sites look professional even on a small scale, techniques to get the hits from search engines, and more. Users will learn to construct a holistic Web presence that garners real results. An added benefit of this concept is that along with the book there is a simple Web site system, a series of pages, and scripts which will accommodate the principles presented in the book. Users may go to the site, download the frameworks, and instantly post them for their own use.


Sometimes all one needs to finally "get" a concept is to hear it reworded in a friendly, less technical way. Top Web designer Slocombe (urban75.org) demystifies the entire Web site production process with a fun, slang-filled text in Max Hits: Building and Promoting Successful Websites. He makes ideas that novices often find confusing, like XML, SVG, and CSS, seem easy and points the way to further reading and useful applications. Not strictly a how-to manual, the book is rich with screen shots and bite-size blocks of text, with a hip layout by Bark Design that makes it more entertaining than most technical books.

Slocombe dispenses a lot of hard-earned wisdom. Rather than teaching all of HTML, he gives a simple tutorial that gets across the main idea of how tags work and then sends the reader off to look at source code, consult online resources, and/or use an HTML editor like Homesite. When discussing how wide a site should be, he gets right to the crux of the problem: should a Web designer worry about how the site looks on every monitor from plasma to PDA? What are the pros and cons of specifying the table tag width at 100 percent? Again, he points the way to places online where readers can check how their site displays in different browsers and resolutions.

Pros and cons come into play in most Web site design decisions. For example, developers must weigh design versus download time or latest technology versus browser compatibility. These decisions are unique to each site and Slocombe helps readers make knowledgeable choices. His advice can be as simple as hitting the auto button on the levels panel in Photoshop to clear up a muddy photograph or as complex as delivering appropriate content to your audience.

This is a hip book that looks at all the details involved in making a Web site. It's well written, well designed, well coded, and gets lots of attention from search bots. And it clues readers in to some of the coolest sites existing on the Web today. It may just be the pat on the fanny you need to get off to a good start with your own Web site.


Website Basics
Nine Effective Tips For Improving Your Website’s Usability
Do You Know Who You Attract to Your Web Site?
Moving Things Around
How To Launch Your Own Website Today
Website Design & Help
Ten Steps to a Winning Home Page
What's Wrong With My Website

Web Design Related Channels

Internet Marketing
Web Design Tips
Small Biz Ideas
Site Promotion
Small Biz Help
E-Commerce
Small Biz AOI
Small Biz AI2
Small Biz AI7
Marketing

Internal Resources

The Birth of a Successful Internet Business
Call Center Internet 2005
SuccessfulOffice.Org

Web Master Resources

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Search Engines
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Search Engine Optimization
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Web Designers
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Web Hosting
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Graphic Design & Logo's
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Clipart
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Domain's
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Webmaster Tools
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Website Promotion & Development
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