Marketing Ideas

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This Issue's Featured Articles
19 Ways To Attract Higher Paying Clients - Forget Benefits & Sell More - Building Marketing Momentum

19 Ways To Attract Higher Paying ClientsBy Catherine Franz

Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers that might be interfering.

Forget Benefits, And You Will Sell More
By Michel Fortin

What's the single, most important element in copywriting?

Let me say it another way.

You've done your research. You found a starving market. Your product fills their needs. And your sales copy shines with benefits. If so, then why is your product still NOT selling? Is it the price? The offer? The competition?

Building Marketing Momentum For Your Small Business
By Jeremy Cohen

The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.

Marketing Sites of Interest

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