Increasing Site Traffic
By Jonathan Rogozen
Alright, so you have a website but are
lacking visitors? This article will discuss in detail the different ways
to generate traffic for your site. Keep in mind that the simplest, yet
most foolproof and trustworthy way of gaining targeted visitors to your
site, is through your site's content. No matter how many traffic
generating programs you use, or how many affiliates you obtain, your site
will never become popular if it does not have clear, unique content. This
article will split up the art of traffic generating into three different
categories: lite, medium, and advanced. With each new level of promotion
comes more traffic to your site, but also more expense (or time involved).
If you are just starting out, we recommend sticking to the lite version.
Lite
This is best for personal pages that do not have products to sell, but are
looking for traffic and visitors. Most traffic generating software is
designed for people who will be selling products, so some
unconventionalities will have to be made to get the traffic you desire.
Search Engine Optimization
If you have browsed other website articles on promotion, you are tired of
hearing this. However, search engine optimization is probably the biggest
step in creating a successful and visited website. If done correctly,
search engines such as Google can account for over 70% of your overall
traffic. If you are looking for inexpensive free search engine activity,
we recommend addme to submit your sites. Also, if your site has cpanel
enabled it has a default module to submit your site to the biggest search
engines. However, keep in mind that if you submit your site to a search
engine too many times repeatedly in a set period of time, search engines
can block your site and not index you! Also remember that there are
certain rules you must follow when creating sites you want to be indexed.
If your site does not follow these rules, you may be labeled a link farm,
or blacklisted from search engine spiders.
Meta Tags and Keywords
Not the ultimate source of traffic like they once were, meta tags are
still used frequently to determine your site's indexing on some search
engines. We definitely recommend setting up your site's meta tags
correctly in order for you to be indexed properly. We have provided an
example of a site's meta tags. Simply change the settings to optimize it
for your site.
Spreading the Word
The most logical and one of the best ways to ensure targeted visitors to
your site is through word of mouth. This means that people with interests
relating to your site are being told to go to your site by you, or your
other site members. This probably will not reach massive amounts of
traffic, just because you can only tell so many people about your site.
However, users who visit your site and want to visit your site are more
likely to visit it repeatedly than users who are forced to view your site
(link exchanges). We have an example list of good places to spread the
word about your site.
* Related Forums (simply provide a link
to your site in your signature)
* Chat Networks such as AIM or MSN
* Advertising Sitesv
* Friends and Family
Medium
If you have already done everything in the lite version, then the medium
traffic promotion section is just for you. All of these are free programs
that can be used to generate traffic for your website. For a complete
review of all these programs, visit this article.
Manual Surf Exchanges
These are traffic exchanges where you view other members sites and then
click to view a new site after a certain time period has been fulfilled.
In return, your site is put into the site rotation and is viewed by other
members. These are useful for getting visits to your site, but visitors
are usually not targeted, and are just viewing sites to get visits to
their own site. The concept is very nice, but the truth is you will not
get lasting members from this traffic promotional tool in itself. If you
have a new site that has just started out, though, this is a great way to
generate a bit of traffic for free. Note: Most of these exchanges have
paid membership as well, usually with bigger bonuses. Visit the
VisualStyles.com traffic exchange
Auto Surf Exchanges
Very similar to manul surf exchanges, auto surf exchanges work in the same
way, except you don't have to click anything to cycle through sites.
Websites are automatically displayed for you. This means it is a lot
easier and faster to gain credits and views to your site, but it also
means that people might not be visiting your site, they are just leaving
their window open and letting the surf exchange take care of it. This kind
of surfing is not recommended for traffic purposes!
Pop Up Exchanges
These are very similar to surfing exchanges, except you as a user do
nothing to gain credits for your site. Usually, you place a small code
onto your site and everytime a user views your webpage a pop up appears of
another site belonging to a user in the exchange. This is one of the best
ways to promote your site, however it requires that you put pop ups on
your page! Some users will be automatically turned off by the fact that
your website has pop ups. If you are going to use a pop up exchange
program, we recommend Trafic Zap.
Advanced
Most of these advertising solutions involve paying money to get your site
a lot of traffic. If you are serious about getting traffic, or you own a
product that you would like to advertise, these solutions are perfect for
you.
Buying Traffic / Credits
If you belong to traffic exchanges you can usually buy impressions or
traffic for your site. If you do not have the time to surf through
different sites and 'waste' your time, you can simply purchase impressions
to your website. With prices ranging from $5 to $50 and impressions
ranging from 1,000 to 50,000 we recommend this solution only if you are
happy with the exchange you are purchasing from. It is true that you will
receive all these credits eventually, so you should be cautious when
purchasing page views. Depending on how you want visitors to come to your
site, you should choose to buy credits from an exchange with many or few
members. With an exchange with few members, your credits will be slow to
be used up, but it will ensure that your site gets viewed everyday for a
long period of time. With an exchange with a lot of members your credits
will be used up fast, but your site will have a sudden explosion of
traffic. Research what type of credits or site views you should buy before
committing to anything!
Purchasing Content
If your website lacks content, or you want extra incentives for people to
view your site, you can always purchase reseller rights to different
scripts or templates. This enables you to instantly have sources of
content which you could resell to future customers. We do not recommend
this for new sites, simply because it will be hard to generate a lot of
sales!
Installing Your Own Exchange
Installing your own type of traffic or link exchange on your website can
prove to be very profitable. You will literally receive massive online
time for members using your search feature, and you will also receive a
steady flow of income from members upgrading their accounts to a paid
version. However, exchange scripts can be tricky to make, and very
expensive to buy. If you have time and money to invest into this system it
is a very good idea to get it once your website is settled down.
Summary
There are a lot of ways to generate traffic to your site, some more
successful than others. Different advertising and promotion ideas will
work for different people and different websites. Almost all of the time
you get what you pay for! If you invest very little time and money into
your website, you will receive very little in return. Good websites take
hundreds of hours to create and maintain. The best advice you can ever
receive is to be unique and different. If you have unique and exclusive
content, your site will succeed!
Article by VisionStyles
The Definitive source for everything web related.
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