The 3 Best Website Traffic Sources
By Jim Edwards
Copyright 2005 Jim
Edwards
Not
a day goes by that any serious website owner doesn't wonder how
to get more traffic to their site.
This intense desire to generate
more clicks makes virtually any online entrepreneur easy prey to
many of the traffic schemes and scams that pervade the Internet
like conmen on a carnival midway.
Promises of fast traffic and
big bucks often separate even the most savvy business person
from their money because they want to believe the promises made
by these traffic hucksters.
However, rather than thinking
"complicated equals better" in the traffic game, the best
website traffic sources rate extremely easy to separate from the
useless garbage traffic.
Fact: "Good Traffic" equals
"Targeted Traffic!"
That means the visitors come as
a result of desire to find out more on a specific, niche topic,
not as a result of "exit" traffic or membership in a "safe" list
where members simply pitch each other in an incestuous spam
fest.
Good traffic comes from people
clicking links on topics targeted to their interests and getting
directed to a website containing information they want and
expect as a result of clicking the link.
Bottom line, when you get right
down to it, the best, most dependable sources of targeted
traffic come from links that people click.
So, next time you're
considering spending money on a traffic source, understand that
unless it involves a targeted link that a targeted visitor can
click to get to your website, think twice before opening up your
wallet.
To my knowledge, only three
ways exist to get a link to your site: buy it, "voodoo" it, or
grow it.
** Buy Links**
Buying links actually rates the
fastest way to get traffic to your website.
You simply sign up for Google
AdWords at Google.com or you open an account with Overture.com.
You then run ads with a link on
those sites and any time someone clicks the link, you pay for
the click through a relatively straightforward bidding process
based on the popularity of the keyword.
You can also buy links in
ezines, newsletters, and on other people's website either on a
per-click basis, for a period of time (a week or month), or in
exchange for paying them a commission if a sale gets made as a
result of a click on the link.
** Linking "VoodDoo" **
Linking "voodoo" refers to
attempting to manipulate the search engines into displaying
links to your website.
You can find a large number of
automated software programs online at any given time that will
claim to help you get more search engine traffic.
Depending on the intensity of
competition in a specific market and the fact that search
engines change their rules frequently, pursuing search engine
links this way can quickly turn into the online equivalent of
Alice chasing the rabbit down the hole.
** Grow Links **
I personally prefer this method
to get links to my websites: growing them.
The best type of link to get
involves one person telling another person, either explicitly or
implicitly, they should click the link and visit the site at the
other end.
One way to do this is simply to
exchange links with another site which targets the same audience
as your site.
You can manage this process
manually or use one of the many software packages that will
mange the process for you.
A search on Google.com for
"reciprocal link manager software" yields a good start.
The easiest way to grow a link
is through using articles other people post on their websites
which link back to your website.
The reason articles work so
well for "growing" links involves the numerous ways in which
articles get distributed online, each of which can create
dozens, hundreds, even thousands of different links back to your
website by publishing a single article.
In fact, the following
represent only the tip of the iceberg when it comes to all the
places you can grow links by publishing articles online.
~ Blogs - Your articles can not
only appear on your own blog, but get posted by others on their
blogs with surprising ease.
The links in these articles can
point directly back to your website.
~ Article Directories - Article
directories such as IdeaMarketers.com abound online.
They not only provide an easy
way to display your articles to allow others to pick them up for
posting on their websites, but also in and of themselves attract
readers searching for content.
~ OPS (Other People's Sites) -
Popular websites like WebProNews.com attract repeat visitors by
offering targeted content to their readers.
Since they can't produce all
the content themselves, they publish articles created by others.
Links from these sites can bring a steady stream of targeted
visitors by giving you targeted exposure.
~ Ezines - By getting your
articles published in other people's ezines, you can get a link
on the most valuable real estate online, a targeted prospect's
email "inbox."
Many ezine publishers run
articles written by others to their targeted readers, and your
link in the resource box can bring you a veritable avalanche of
targeted site visitors when hundreds, even thousands of people
receive your article at the same time.
Whether you choose to buy them,
"voodoo" them, or grow them, getting targeted links to your site
posted on the Internet represents the absolute best way to get
steady traffic to your site.
Though not as fast as buying
them or as exciting as trying to manipulate the search engines,
growing links with articles gives you a long-term, dependable
presence online.
Jim Edwards is a
syndicated newspaper columnist and co-author of an amazing
program that teaches you how to use free articles to quickly
drive thousands of targeted visitors to your website,
affiliate links, or blogs... without spending a dime on
advertising! Click Here>
http://www.turnwordsintotraffic.com
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