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Answering Service
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How to
Use a Web Conference Call as a Selling Tool
Holding a web conference call
has long been recognized as a valuable technique for online
collaborations; however, the potential for using a web
conference call as a sales tool is often overlooked. A web
conference call, also known as teleconferencing, has many uses
and benefits. In order to understand how to effectively use a
web conference call as a sales tool, it is beneficial to gain
an understanding of the traditional uses of teleconferencing
and how a web conference call works.
Common uses for a web
conference call include conducting training seminars and
continuing education sessions, conducting market research,
holding press conferences, and coordinating meetings including
operational meetings, board meetings, and investor relation
meetings. From a sales perspective, a web conference call can
be used to hold sales meetings, to make sales presentations,
to provide potential retailers or affiliates with information
on new products or services, to provide press releases, or
even to conduct a live, online auction.
There are many advantages to
using a web conference call for such activities. A web
conference call enables the sharing of real time data and web
conference call tools make it possible to provide access to
information used in the web conference call before, during and
after the call. Web conference calls are easy to use and
generally interface with other applications without the need
for any special hardware. A web conference call can be held by
either using a web conferencing service, or using web
conferencing software that can be installed on your server.
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When using web conferencing
services or web conferencing software to conduct a web
conference call, you generally schedule the web conference
call setting the time, date and duration of the web conference
call. Sometimes there is an option to reserve audio telephone
conferencing so that the web conference call can also be
accessed via telephone although with telephone access the
sharing of files is not possible. Once the web conference call
is scheduled and set up, you can choose which guests you want
to invite to the web conference call and send invitations via
email. Most web conference call solutions automate these
steps.
When it is time for the web
conference call, you present, collaborate and share
information via the internet using tools provided through your
web conference call solution. Most web conference call
solutions use a voice-over-IP technology that enables
conference attendees to talk back and forth if they have
microphones and speakers. Some even have web cam features so
the web conference call is "face-to-face" so to speak. During
a web conference call, attendees can see what you are doing on
your computer. They can view slides used in your presentation
and so forth as well opening files or documents that you share
throughout the web conference call.
Holding a web conference call
for the purpose of conducting sales meetings, sales
presentations and press conferences saves time and money
because the attendees can attend the meeting from remote
locations. The web conference call eliminates travel time and
the expenses of travel. Furthermore, through a web conference
call, hand-outs can be provided electronically rather than
being printed resulting in even more cost savings. A web
conference call enables real-time communications between
attendees.
One of the greatest benefits
of using a web conference call as a sales tool is that a web
conference call makes it possible to make sales presentations
to multiple decision makers in an organization first hand,
rather than them relying upon the translation of the
information from the presentation that may be necessary if
they are physically unable to attend a sales presentation due
to geographic barriers.
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Copyright Christopher J. Enders. Are you at the end
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dead link Jan 8 2007
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