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The Telephone Doctor
Eight
Tips For More Effective Email Communication
A recent report
estimated that over 7 trillion emails were sent
worldwide last year! Spam messages are jamming
in-boxes across the globe and the average office
worker now gets between 60-200 messages a day.
While no one denies
the obvious productivity gains we’ve realized from
the efficiencies of email communication, many people
find themselves drowning in all these messages.
Here are eight tips
that will make your email communications more
effective.
Practice being clear and concise with your
message.
You’ll save time and your reader will appreciate it.
- Consider using bulleted points to clearly
express your thoughts.
Everyone has a different style of how they
intake information.
Email communication works best if you clearly
outline the points you’re trying to get across in
an easy to understand format.
Investing extra time while authoring an email
pays big dividends by giving your reader a clear
understanding of your message. Remember, if your
email is written with the purpose to educate, inform
or persuade, then making sure to get your point
across is even more critical.
With the sheer volume of email messages most
business people receive, there’s an inverse
relationship between the volume of text and
successfully making the point. Most people will
immediately read and understand a ten sentence
email. Send them a 10,000-word document and they’ll
likely scan the highlights, save it for later and
you risk it not being read fully. People appreciate
brevity. Remember, if your objective is to tell the
reader what time it is, you don’t need to explain
how to build a clock!
Before sending, ALWAYS reread your message
and double check for grammar and misused words.
It’s obvious to most of us to use spell check after
we’ve composed our message. You should also make it
standard procedure to reread your entire message
before sending. Often times, you’ll notice words
which have been left out, grammar that’s incorrect
and worst of all – words witch
our spilled write butt knot used inn the write weigh.
(Note, that this last sentence runs through a spell
checker perfectly.) How many times have you caught
something too late, making your only option to curse
at your spell-checking software!
Copy back salient points when replying to an
earlier message.
Most people receive hundreds of emails every week.
When you combine that with face-to-face meetings and
phone calls, it’s dangerous to assume your recipient
will remember your earlier exchange. Which of these
messages has the greater chance for reader
confusion?
"Sure, sounds
fine... Please proceed."
Or
You wrote: Hi Jody, Are you okay with
the proposed color scheme on the new brochure? I'd
like to print it next week.
"Sure, sounds
fine... Please proceed."
It’s frustrating when someone sends you an email,
with a specific answer but you’re unable to recall
the original issue. This problem is largely
avoidable by copying a portion of the original
message alluding to the context.
Use specific subject line descriptions.
Since many email messages go back and forth several
times over the course of many weeks, it’s important
to accurately describe what the reader will find
inside.
Considering the level of spam and anti-spam
software in place today, you can’t afford to risk
your message not being delivered because of a
generic or poorly worded subject line. A subject
line such as, “What do you think” doesn’t tell the
recipient much. “Need your suggestions for options
re: acct#45619 – Robinson Inc.” is more specific.
Remember, a legitimate message coming from your
plant in Hong Kong advising you that “they’ve still
had no luck increasing the prototype by 3 inches” is
unlikely to ever make it past today’s spam filters!
Realize that once your message is sent,
THERE’S NO GETTING IT BACK!
Email communication in the workplace has been around
about ten years. Before the 90s, if you composed a
letter later deemed too harsh or in poor taste,
there were more steps involved before the message
was sent. Today, the stakes are much higher. People
can literally ruin their career with a single
60-second lapse in judgment, by sending the wrong
message to someone. (See animated video clip in
inset box for details!)
Email is also ridiculously easy to edit and
forward. Keep in mind that sending a message to one
person can eventually be viewed by many other
unintended parties. Always double-check the
recipient line before sending any email. Horror
stories about messages accidentally copied to “ALL”
are becoming routine.
As a rule, it’s a good idea to never put anything
in writing that a reasonable person would consider
to be confidential or dangerous. If your situation
dictates you email such information, try to word
your message in as factual and balanced a way as
possible. As you write, imagine that the person
you’re writing about eventually sees your message.
Stick to facts, not opinions.
Practice the 24-hour rule when you’re upset.
It’s never a good idea to send an email when you’re
angry. We’ve all been guilty of this. In the heat of
the moment we type up a literary bombast. A message
that will reduce the recipient to mush. We even
reread it, and we’re actually sort of proud at how
powerful the wording is. We imagine the recipient
opening and cringing as he/she reads our words. Then
we send it.
Only later, after we calm down, we revisit the
message and realize that we dramatically
overreacted. But it’s too late to do anything now,
except apologize and try to mend fences. This is
more common than you think.
If you compose an email in anger, wait a
predetermined period of time before sending it. If
your emotions are legit, then your issue will still
be there tomorrow. But in 95% of the cases, you’ll
be glad you waited and toned things down after
you’ve gain the perspective that can only come with
some additional time.
Avoid sh-cuts and abbr. in biz email msgs.
Anyone with a teenager knows you practically need a
CIA decoder chart to understand the abbreviations
and shortcuts that are popular in email, pagers,
text messages and instant messages. These cutesy
short cuts and misspellings are ill advised to use
in any corporate context, no matter if your customer
is external or internal. Even common shortcuts like
LOL (laughing out loud), BRB (be right back), 2 (to)
and u r (you are) are simply too casual for most
business communication. What’s hip to one sender can
be read as flip and disrespectful by another reader.
Since a casual message to a coworker could easily be
forwarded, it’s best to practice the same high level
of professionalism no matter who you're writing to.
Don’t Forward Viral Messages.
What’s that you say? You’d only forward important
messages on to your coworkers and friends? Not so
fast.
Unlike obvious computer viruses that involve
actual destructive code, many messages are viral in
nature, in that they are purposefully crafted so
you’ll send them on to friends with the idea that
you weren’t positive if this was real but wanted to
be sure they saw it just in case! Although not
usually harmful, these emails prey on normally smart
individuals desire to inform others.
Everyday, intelligent people who would never
consider themselves gullible forward on hoax
messages about:
- Pending Congressional taxes on emails
- Avoiding waking up in a hotel bathtub of ice -
minus your kidneys
- Easy steps for getting some of Bill
Gates/Disney/AOL’s money
- How to delete viruses from your pc (which are
actually legit Windows’ files your system needs)
- Child abductions at giant retailers
- A widow from Zimbabwe begging you to look
after her $18,000,000 if you’ll just give her your
bank account number.
The list goes on. If you are the recipient of an
email message you think is relevant to your friends
and family, run it by this test: Copy and paste a
few words from the message into google.com along
with the word “hoax”. If the returns come back
showing articles claiming the message is a fake,
save everyone in your address book some time by
hitting the delete key! The same rule applies to
jokes and pictures which would be deemed as
inappropriate by your employer.*
While there may not be a silver bullet that saves
us from an onslaught of never ending messages,
common sense practices can make our business email
correspondence more effective and productive every
working day.
* PS Unlike hoaxes and spam mentioned above, it's
good etiquette to forward this article to others in
your address book who will find it helpful! :- )
Visit the Telephone Doctor at
The Telephone
Doctor
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