The 9 to 5
Home Business Tug o'War
by
Elena Fawkner
Perhaps the
scarcest commodity the new home-business owner
just starting out has is time. This is
particularly so if you are also working a
traditional, full-time job and building up your
business "on the side" in your spare time.
This is a situation I am all too familiar with. I
still work a full-time 8:30 - 5:00 job while
building my own internet-based business in my
spare time. So how do you go about burning the
candle at both ends without burning yourself out
in the process?
First off, let's think about priorities. Working a
full-time job while developing a business requires
stamina and endurance if other areas of your life
are not to be neglected. This means being fit and
healthy. Make time to exercise at least three
times a week. Four or five is better. I know how
hard it can be to commit an hour to working out
when you've got an endless (and I mean ENDLESS!)
list of things you need to be doing NOW for your
business. But make the time. It pays BIG dividends
in terms of stamina and endurance. For me, this
means getting up at 4:00 am on workout days. If
that's what it takes for you, do it!
Second, eat right. Don't just grab a McBurger on
the way home from work and scoff it down as you're
driving. Take the time to cook a proper meal and
relax for a half hour or an hour before getting
down to business. This gives you a break and time
to unwind from the pressures of the day, making
you much more productive when you do get down to
work. Eating proper meals will keep you in good
health and, coupled with a regular exercise
routine, will help keep your energy levels high.
OK, so you're physically in shape and taking care
of yourself. The next major thing to think about
is time management. Every weekend, before the
working week starts, prepare a business plan for
the coming week. This is nothing more complicated
that writing down the various business-related
activities you must do over the course of the
coming week and then scheduling them according to
how much time you know you are going to have on a
particular day. By planning out your time this
way, you can schedule your business activities
alongside your other activities. Take care of as
many of them as you can through the course of the
day. Whether you are able to do this depends on
the nature of your 9 to 5 job but if you have even
a little autonomy you should be able to squeeze
out a little time here and there. Not huge chunks,
just 10 minutes here and there.
The nature of your job may mean you don't have the
luxury of that sort of autonomy. If this is you,
then there's nothing for it but to free up time
before and after work. This may mean getting up an
hour earlier every day, for example. Whatever your
personal situation, by planning ahead you will at
least have the peace of mind of knowing that time
has been allocated to all important
business-related tasks.
By eliminating the "scatter gun" approach you will
find that the limited time you do have will be
much more productive.
There are going to be some activities that you
have to do day in, day out. Decide what time of
the day is best for you to attend to these routine
tasks. The more you can integrate business
activities into your daily routine the more
efficient will be your use of time. Let's take
email, for example. Anyone running an online
business has to deal with email on a daily basis.
I use the time between when I get up in the
morning and when I start my workout for this. It
gives me time to wake up before I launch into
physical activity and it is a relatively
undemanding task that does not require precision
concentration.
Make use of autoresponders for as much of your
email processing as possible. This will further
reduce the amount of time you have to spend on
this aspect of your business.
Other routine activities include things like site
promotion and search engine position monitoring.
Now there are a lot of great tools to help
webmasters with this part of their business. For
example, WebPosition Gold will automatically
review your position in all the major search
engines and report back to you with the results.
It can also be programmed to auto-submit at
appropriate intervals. Be sure to use quality
automated tools wherever possible. They can save
you literally hours of work every week and as we
all know, time is money in this business.
Keep a journal for a week. Record in it everything
you do during the day from the moment you get up
in the morning to the moment you go to bed. What
activities can you eliminate in favour of freeing
up some time for your business? Maybe it means
getting up an hour earlier. Maybe it's forgoing
the sleep-in on the weekend. Maybe it means giving
up those two hours of TV every night. You will
find even 15-20 minutes blocks here and there can
add up to a sizeable chunk of time over a week or
a month.
If you travel, keep a copy of your website on your
laptop and work on it while you're in the air or
waiting for a flight. Or answer your email ready
to send it when you get plugged in again.
As you can see, the trick is to practice the
"nibble" technique. If you wait until you have a
great chunk of time in one block, such as the
weekend, you'll only waste all of those little
bits of time you could have put to good use during
the week and fritter away your "quality" time on
routine tasks rather than
business development.
One final piece of advice. Take time every week to
just relax and do something you want to do.
Although the pressures of a new business are
demanding, failing to take time out will only lead
to burn out. Elena Fawkner is editor of A
Home-Based Business Online ...
practical home business ideas for the
work-from-home
entrepreneur.
http://www.ahbbo.com

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