1. How do you develop a personal relationship with your
customers?
Successful mail order firms make every effort to
personalize their mail!
2. What inspires people to buy by mail?
Convenience and saving of time it would take to make a
personal trip. Avoidance of rush hour crowds. Many find it fun
to buy through the mail.. Many prefer to buy personal items,
such as certain kinds of books, by mail. Exclusiveness of many
mail order products.
3. How do you begin with a mail order business?
Check at the post office to obtain information on various
permits and fees for bulk mailing and all the other services
which will fit in with your operations. You need very little
capital to begin. The main thing is to use impressive printed
letterheads and envelopes. Test before you splurge. Start with
just a few classified ads, then build your programs from
there.
4. Why are most mail order ads losing money?
The product, the price, the media used, the timing of the
ad and the right prospect are all critical factors. Proper
items must be selected, those that will readily sell by mail.
The price must be especially attractive. Ads must be simple
and easy to understand; attention producing with strong
eye-arresting leads. They must convince customers and make it
easy for them to order. All these ingredients need to be
present to get good response.
5. What moves well in mail order?
Good novelty merchandise and scarce items. Books of
interest to a large audience. Certain Multi-level marketing
plans are good planswith good, reasonably priced products as a
base. However, there are a great deal more poor, worthless,
MLM programs floating around than there are good ones so one
must be very cautious in choosing this kind of operation.
6. What make customers come back again and again?
The right product with orders handled carefully and
quickly. Satisfied customers always come back, even via mail.
7. What limits the mail order business?
There is no limit to the mailorder business if you are
willing to learn and expand. A real good hot item, even at a
high cost can be a real winner. Don't let your programs just
sit idle. Test... Test and more tests. Keep on the top of all
your activities and follow through.
8. After you have been in the business a short time what
can you use to build confidence?
You can accumulate testimonials from you customers and use
them in your ads to build customer confidence.
9. What one mistake costs the mailorder operator a lot of
money?
It is a waste of money to present established items that
people can get most anywhere.
10. What are the 13 most powerful words for your ads?
11. How do you get income coming from every direction?
After you have built up your programs (Sale of merchandise,
books, publication, MLM, or whatever) and have a good customer
list, rent or sell the names. Offer big mails for SASE to
build up and expand your name list. Mail circulars of others,
for a fee or commission, with your own Big Mails.
12. What should you know about catalog deals?
Stay away from catalog deals until you can check them out
with simple tests that prove them profitable.
13. How do you realize your dreams to be a success in the
mail order business?
Keep your mind open for new ideas and don't give up. Don't
throw away your dreams because of only a few failures. Proceed
carefully; watch out for fraud and fast buck artists. Hang in
there and you can become a great success!
14. What is one of the most common questions asked by the
would-be customer of most any money-making, how-to,
self-improvement, mailorder, idea, or success publication?
What can it do for me! With the millions of books on the
market it is an difficult question, to be sure. It's certainly
much easier to expound on the advantages of one book over
another "because it has more pages" or "It has a more
expensive cover". But those are not the answers. The
foundation of knowledge is learning and the best way to learn
is to simplify everything possible. Eliminate all the useless
non-essentials so the reader is not overburdened with
worthless detail and let them know through proper advertising
what your publication or book can do for them!
15. What are a person's two main alternatives for success
or failure?
As chaotic conditions increase in this mad money world they
can crawl in the corner and let the world pass them by, or
learn new methods required to format their future wealth!
Waiting for the day when they will have everything they need
will never come without know-how!
16. Whether you are in "Big Business" or just working from
your "Kitchen Table", what secrets must you apply in order to
find riches?
Wealth will not materialize until you take action and
generate the force needed to start the wealth-building
process. Most people are just not oriented to do anything
about gaining new wealth, while others believe it would take
too much of their time and money to follow through a project
to completion. They don't realize that knowledge is power and
wealth favors the trained mind. This leaves the market place
wide open for those who apply the proper ideas and methods.
The ones who discover the ways to exploit the future. You must
move ahead of the times, extend your knowledge and open up new
avenues of personal growth! Expand your horizons!
17. Who to contact pertaining to any questions about the
mail service?
Your local Postmaster or the Consumer Advocate, U.S. Postal
Service, Washington DC 20260-6320, Phone (202) 245-4514.
18. If you suspect Misrepresentation, Mail Fraud or want to
stop sexually oriented mail, who do your contact?
Your local Postmaster, or Chief Postal Inspector, U.S.
Postal Service, Room 3517, Washington, DC 20260-2100, Phone
(202) 245-5445.
19. Where to get help from problems or questions about
unordered products or non-delivery?
Consumer Inquiries, Federal Trade Commission, Washington,
DC 20580, Phone (202) 523-3598.
20. From whom can you get the most general mail order
questions answered?
The local Consumer Protection Agency, or the Direct Mail
Marketing Association located at 6 East 43rd. St., New York,
NY 10017, Phone (212) 689-4977.
21. Why do a great percentage of persons fail in mail
order?
Mail order is a complex business. Every phase must be
analyzed and tested. The right products must be selected, the
correct type of ads placed in the proper media and 1,001 other
details attended to constantly. The mailorder enthusiast is
led to believe they can be an overnight success with very
little work. When they find this is not the case they drop out
before giving themselves a chance to learn the right methods.
22. What is the "Inner Circle" of mail order?
A Mailorder House is commonly defined as "An establishment
conducting business by Mail". A Mailorder Dealer is simply one
who sells by mail. The circle of mail order relates to the
thousands of mailorder dealers operating throughout the
country. The "Inner Circle of Mail Order" refers to those
successful professionals who have "climbed to the top" in the
mail order field by long, hard work, study, knowledge and
persistence.
23. How do you get in the "Inner Circle of Mailorder"?
As you learn and progress in the many and varied phases of
mailorder business methods, you will set various goals. You
must continuously change plans and programs to attain these
goals. Unless you are one of those fortunate few who hit it
"lucky" overnight with some special program, product, or
gimmick, the best way to arrive at Ultimate success in
mailorder is to "Dive" right into the "outer fringes of the
Inner Circle" and start "climbing". When your successes
overtake and offset your failures, as you work your way up to
the "Hub of the Wheel", you will have finally reached the
Ultimate height in Mailorder... The Inner Circle!
24. Where to Start in Mailorder?
The best way to start is to work with those who are already
there. Obtain several small mailorder trade magazines. Get one
page ad sheets and various circulars. You can spend a small
amount on BIG MAILS and be flooded with magazines, adsheets,
circulars, etc. with thousands of different offers and
potential opportunities. For a dollar or two you can get
listed in these various media as wanting offers and "be
assured", you will get your money's worth!
25. What is one of the most valuable assets for the
mailorder beginner?
"Junk Mail". As you receive information and various
packets, analyze the offers and send for full information on
the ones that appeal to you. File and keep all the information
you receive by the kind of program or plan, and we don't mean
to put them in "File 13". None of this "Junk Mail" is Junk;
there is no such word in the vocabulary of mail order dealers.
It is one of their most valuable assets, if properly analyzed,
filed and used intelligently.
26. What must you do as your files accumulate, in order to
succeed?
Don't just send off for the many deals, then wait until you
accumulate a room full of files. Time is money. You can handle
only a small percent of the programs available, so right away,
jump in and "lightly" test several of the programs that
interest you. Spend only a minimum on each plan or program,
until your tests prove out, then hit the winners hard and
fast!
27. Some great money-makers to include in your mailorder
business?
Printing and publishing... publish your own mailorder books
and manuals. Manufacture your own product in your garage or
basement. Purchase your product direct from factories at
distributors cost. Get involved in the sale of the thousands
of How-To books and programs available. Make up unique
How-to-reports, stories, etc., in cartoon form. Write valuable
promotion deals for the millions of merchants and retailers...
put it on tape. Sell or lease your name lists. Make up your
own commission circular programs and adsheets. Offer big
mail... Mail others commission circulars with your own
mailings. i.e. Do everything possible through the mail that is
legal until you find the right programs to make your million.
28. How to stay ahead of the game?
You must constantly keep up with what other dealers are
doing! Check out the successful programs and build your own
around them. Give constant attention to your ideas. Write them
down and act on the good ones. Find new products, develop
"solid" plans around them and test them in the market place.
29. How to double your earnings in mailorder?
Begin by running one or two ads in several different
mailorder publications. When orders begin coming in take a
full 50% of the profits and invest them in more advertising.
You must continue to expand your advertising in order to
double your income.
30. What is another method to double your income?
Multiply the number of products or services. If you are
offering the right products and advertise in the right media
you can be greatly surprised by the results. Continuous
investment of profits for advertising and new items that
generate orders are the secret if you wish to succeed in any
business and mailorder is certainly no exception.
31. How do you get set up as a Co-publisher?
You place your ad in a trade magazine or adsheet that is
"Co-Publishable". Send your ad and remittance to the
Co-Publisher who will forward the same, along with 50% of your
payment to the Prime Publisher. Your ad will appear in the
next issue and the publisher will send you full details on
becoming a Co-Publisher.
32. What are the usual benefits of Co-publishing?
As a Co-Publisher, you generally get your future ads placed
at one-half the published rates; 50% on commission ads you
obtain; 50% for subscriptions received; 50% on products
advertised in the publications which are to be ordered through
you, the Co-Publishers, and receive 20 to 100 or so
publications for your own mailings. You simply stamp your name
and address as Co-Publisher and mail them out! If the ads
don't pull, you may still come out ahead from orders which
come to you as the Co-Publisher. When you receive orders,
retain 50% (or whatever amount is the agreed commission) and
forward the balance with the order, to the Prime Publisher...
He will take it from there... It's that simple. Your own ads,
of course, get full circulation based on the total published
and distributed.
33. How you can control the number of orders you get as a
Co-Publisher?
The number of orders you receive will depend on who you
mail them to. If you mail to other Co-publishers, orders
obtained will usually be for small one inch ads. They will
reserve expenditures for large ads, until they become
Co-Publishers of the publication themselves, thus getting
their advertising at one-half rates! If your mailings are
directed to mailorder beginners, opportunity seekers, or
direct to the consumer, orders you receive will probably be
for books or products offered under "Order From Co-Publisher"
ads.
34. What must you do to get started economically and
efficiently as a "top" commission mailer?
Order a good rubber stamp... Send for some free commission
circulars, pay only the postage for these. They are available
from prime source mailorder firms... Send for some free names
who want Big Mail... Buy a supply of envelopes and stamps...
Address the envelopes to the names wanting big mail... When
you receive your circulars. stamp your name and address in the
blank space provided, put one of each type of circular in each
envelope, filling to the maximum weight for each level of
postage rate; mail them. When you receive orders, take out
your commission and forward everything else to the Prime
source... And you are in business!
35. How do you make $50,000 a year by working from your
kitchen table 4 hours a week?
There is money in the mailorder business but not as some
advertise it. Don't believe it. You won't make $50,000 a year
by working 4 hours a week. NO! It doesn't work that way! If
you will follow instructions, be happy with from $100 to $400
a week spending a few hours every night, five nights a week,
then you too can make money in mail order.
36. What is one of the biggest mistakes you can make as a
commission mailer?
It is good policy to never get your circulars, and your
mailing list, from the same dealer.
37. How do you get started with your own adsheet?
Adsheets are sometimes started by the publisher cutting
others ads from various adsheets or magazines and pasting
these on their own adsheet without cost to the advertiser.
This adsheet is then mailed to these various dealers with an
offer to re-run the ads at the published rate. This is not the
best method. It is better to find publishers who will send you
partial page, or full page ads that pay from 50% to 100%
commission. You run these ads over your name in the first few
editions of your adsheet. As paid ads come in you simply
replace these free commission ads with the paid ads. Until you
get paid ads for your publication, you have a chance to make
money whether you have paid advertisers or not. Moreover, some
companies will give you substantial discounts on their various
mailorder programs if you will run their ad in the first
edition. Thus you can make money off of their ads and also get
professionally designed mailorder programs at very little
cost.
38. How do you keep your Co-publishing costs to Zero?
The discounts for your own ads are generally 50% with most
of the mailorder publications. In return for the discount you
are expected to mail a few copies. "Piggy-back" the copies in
orders you fill and in your big mails, or advertise offering
them free for payment of postage. Using these methods your
postage cost to mail your copies can be Zero!
39. How can you get free printing?
Run an ad similar to the following in mail order magazines
or adsheets:
Attention Printers! We will mail Free all circulars you
print with our ads on the back. Our mailers distribute up to
____ pieces each month, etc. (Your name and address)
There will be a few printers who respond, but one good
printer is all you need. Your circular, to be printed on the
back, should pay mailers 50% commission, leaving 50% for
yourself. If your circulars are receiving good response you
might even sell them for $___ per thousand and make money
"coming and going"!
40. How can you start a mailorder business when you don't
have anything to sell?
Contact the various mailorder dealers until you find a
number of good plans to work with. There are many good
mailorder printers and dealers offering commission circulars,
even on a distributorship basis whereby you have the
opportunity to set up your own wholesale business using the
products being offered. In this way, you can have many dealers
working for you and are in effect the prime source. Some of
these dealer-printers offer a "Turn-Key" business. they are
the "factory to you". You get camera ready copy of the
publications they offer and in some cases full reproduction
rights whereby you keep all the profits. One Prime Source,
Publisher-Printer, who offers such programs is Prime
Publishers, 1460 Boulder Ave., Crescent City, CA 95531.
41. How can you make money even when your ads don't pull?
As mentioned previously as a Co-publisher you generally
receive your ads at 1/2 rates. You also receive 50% commission
on ads, subscriptions, etc., that are placed through you, so
with the copies you receive and mail you can make money as
long as you stay with top quality publications carrying many
articles of interest to mailorder dealers and money-seeking
enthusiasts, and which offer good products or services at
reasonable prices.
42. What is one thing you can do to increase your
Co-Publishing income substantially?
Distribute your publication or magazine to people who are
likely to place ads, etc. Check for firms who advertise in one
co-published magazine and not in another. Send them a copy of
the magazine they are not currently using. Since the
publisher' name is not printed anywhere on the magazine, the
readers will have to order through you. Go through all the
literature and information you receive from your various ads
and contacts with a fine tooth comb. You have paid for it all
and somewhere within the pages of the publications you have
received you should find the good programs to fit your
individual business plans.
43. How do you prepare camera ready paste-ups for offset
printing?
Your copy should be black (or red) on white paper. This
doesn't mean gray on white or black on colored paper. Use
liquid paper to "blank out" dirt, smudges, or anything you
don't want to appear on the printed document. Preferably use
line drawings, cartoons, headlines, etc., clipped from well
printed magazines, but "half-tones" pictures that have grays
in them such as photos) generally do not produce well. Be
certain not to use copyrighted materials.
44. How can you get 6,000 circulars printed and mailed
free?
Locate an offset printer in your area, or a mailorder
printer, who will print both sides of an 8 1/2 x 11 sheet for
$25.00 per thousand. (Prime Publishers, 1460 Boulder Ave.,
Crescent City, CA 95531 is one such publisher - printer you
can depend on. They specialize in quality printing at
affordable prices for the mailorder industry. Write for free
printing schedule and information on their publications and
other exclusive programs). Then run an ad over your name
similar to the following:
Co-op Printing (Our ad on back side) 1,000 2 1/2 x 5 1/2,
only $5.00. Send Camera ready copy to: (your name and address)
or Circulars printed (Our ad on back side) 1,000 3x6, only
$5.00. Send Camera ready copy to: (your name and address)
Put six of your ads, free, on one side of an 8 1/2 x 11
sheet and six of those received from responses to your ads on
the other side. Have them cut into six 3x6's, 1,000 each. Send
1,000 to each of your customers. You now have 6,000 of your
side printed free and mailed free by your customers. (Six
responses to your ad will give your $30.00. $25.00 for
printing and cutting and $5.00 for mailing the circulars to
your customers.) As printing and postage costs go up, adjust
your price accordingly, but check with other publications and
stay with the going rate.
45. How else can you get your circulars mailed free?
Become a supplier of commission circulars. If you don't
have offers of your own the easiest way to do this is to take
"all-profit" offers and have circulars printed on two sides.
One side for your imprint with space on the other side for the
imprint stamp of those who mail commission circulars free,
which means they get a commission on the one side; or if you
really want to get rolling using this method, take two
"all-profit" offers, one on each side, and give the mailer
100% on one side. You still make yours from the offer on the
other side. Still another way to get your literature mailed
free is to include this little note at the end of all of your
advertising... "Stamp Appreciated"!
46. How can you mail 1,000 Big Mails Free?
Place at least one ad each day until you are receiving an
average of 34 requests at day or 1,000 each month. Your ad
will read as follows:
How to mail 1,000 big mails free! Complete plan 50 cents.
(your name and address)
The 50 cent plan weighs less than 1/10th of an ounce and it
can be included in your big mail without additional postage.
The main point is that ads selling the 50 cent plan will
usually pull many more orders than just "Big Mail 50 cents".
And what is the 50 cent plan we are referring to? It's the one
you are reading right now!
47. How can you sell a page from your old telephone book fo
50 cents?
Run the following ad over your name and fill the order
yourself with your telephone book:
A page from my telephone book with names & addresses, 50
cents!
48. Where can you get 1" all profit ads and the information
they sell?
Send a buck to Prime Publishers, 1460 Boulder Ave.,
Crescent City, CA 95531, and ask for their "16 all-profit ads
and their information sheet". (Also Prime Publishers will
prepay 100 of these sheets to you for $4.00. There will be one
of their non conflicting ads on the back side.)
49. How can you get swamped with orders for your Big Mail?
Purchase 100 of the information sheets, mentioned above,
then run the following ad over your name and address:
16 all-profit ads free with my big mail. rush this ad and
$1.00.
50. Where can you get Free information for mail order
programs that don't cost an arm and a leg?
There are many good dealers offering programs and plans of
every variety. You can find them in any of the various
mailorder magazines and publications. As a courtesy and to
make certain you will receive their information, enclose a
stamped envelope with your return address affixed (SASE).
Prime Publishers (see address above) is one such
publisher-printer, offering free information on various
programs they have available.
51. How can you get free postage for life?
Whenever you advertise a good pulling mail order plan or
program, at the end of the Ad put: Rush $1.00 and one or two
first class stamps."
52. What is a good way to shrink your printing costs?
When possible, without destroying the effect of the message
in your ads, circulars, adsheets, etc., have your printer
shrink the material so it will fit on a smaller space.
53. How can you get set up as a circular mailer earning
commissions?
There are many mailorder publications that will list your
name under this directory... "Commission Circulars Wanted".
List your name under this classification and dealers will mail
bundles of circulars to you with a blank space at the bottom
of the ad in which you stamp your name. You mail these out and
the ads "appear" to be your own. Next, you can also run ads in
different magazines saying that you mail circulars for others.
Always mention in your ads that you mail commission circulars
free!
54. How can you graduate from a part-time mailer to a full
time money-maker?
The best plan to follow is to keep growing. Run an ad every
chance you get. Take on new commission circulars, test them
keep the ones that pull, omit the ones that don't. Before you
realize it you can be working full-time making good money.
55. What are 5 good mailorder projects for your own
publication?
Selling information, instructions, name lists, advertising
and novelty or specialty merchandise. Get prospects with
classified ads and sell with display ads.
56. What colors are the most appealing to women, in order
of preference?
Red, Violet, Blue, Green, Orange, White, Yellow.
57. What colors are the most appealing to men in order of
preference?
Blue, Red. Violet, Green, Orange, White, Yellow.
Copyright 2004 by DeAnna Spencer
Are you content with your advertising budget?
Schedule a coaching session with Frugal Solutions Expert,
DeAnna Spencer.
She will design an affordable online advertising plan for you.
Contact her by sending an email to deanna.spencer(at)gmail.com
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